---
title: EX.CO Blog | Chen Malka
description: Chen Malka is director of product management at EX.CO. As a product and growth executive for the past 12 years, Chen founded and served as CEO of venture-backed and bootstrapped startups (which were later acquired) in the digital marketing space. Chen lives in Tel Aviv, is a basketball enthusiast, and a pretty average player in both real-game and fantasy sports.
---
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# Posts by Chen Malka Search the blog
Chen Malka is director of product management at EX.CO. As a product and growth executive for the past 12 years, Chen founded and served as CEO of venture-backed and bootstrapped startups (which were later acquired) in the digital marketing space. Chen lives in Tel Aviv, is a basketball enthusiast, and a pretty average player in both real-game and fantasy sports.
[From Chaos to Context: How EX.CO’s AI Engine Optimizes Publisher Workflows and Yield](https://blog.ex.co/from-chaos-to-context-how-ex.cos-ai-engine-optimizes-publisher-workflows-and-yield)
#### [From Chaos to Context: How EX.CO’s AI Engine Optimizes Publisher Workflows and Yield](https://blog.ex.co/from-chaos-to-context-how-ex.cos-ai-engine-optimizes-publisher-workflows-and-yield)
July 30, 2025
Learn how EX.CO’s AI engine optimizes publisher workflows and drives yield. While content has long been recognized as king in the digital landscape, context has emerged as the true emperor driving strategic decision-making across our industry. From content curation to programmatic advertising and bidding optimization, contextual intelligence now serves as the foundation...
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