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Posts by Maera D. Hagage Search the blog

is Senior Director of CTV Customer Strategy at EX.CO, where she leads strategic publisher partnerships and helps media companies scale CTV monetization through machine learning-driven yield optimization. With over a decade of experience spanning media, ad tech, operations, and customer strategy, Maera has played a key role in building EX.CO’s CTV business, onboarding leading publishers, and driving cross-functional growth initiatives across streaming media. In 2026, she was recognized with a Gold American Business Award for Maverick of the Year – Business Product Industries. Based in New York City, Maera is also an actor and theater producer with a passion for storytelling both on and off the stage.
    The Illusion of Scale: Why More Demand Paths Don't Automatically Increase CTV Revenue

    The Illusion of Scale: Why More Demand Paths Don't Automatically Increase CTV Revenue

    May 28, 2026

    CTV revenue growth depends on smarter auction control, not more demand paths. Learn how media owners can reduce waste and improve yield. There's a belief baked into how most media owners approach CTV monetization: more demand paths equal more competition, and more competition means more revenue. It's intuitive. It's also often wrong.

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