---
title: EX.CO Blog | Marc Thomas
description: Marc Thomas is General Manager, EMEA at EX.CO, the world’s leading content experience platform, where he is responsible for managing the company’s sales and operations across the EMEA region. Previously, Marc served as the Managing Director of Northern Europe, Israel, and Channel Partnerships at Taboola for more than seven years. Prior to Taboola, Marc oversaw new business opportunities in the retail space at Criteo. He has nearly two decades of experience working with Sales, Business Development, and Account Management teams. Marc holds a BA in Management from Buckinghamshire New University.
---

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# Posts by Marc Thomas Search the blog

Marc Thomas is General Manager, EMEA at EX.CO, the world’s leading content experience platform, where he is responsible for managing the company’s sales and operations across the EMEA region. Previously, Marc served as the Managing Director of Northern Europe, Israel, and Channel Partnerships at Taboola for more than seven years. Prior to Taboola, Marc oversaw new business opportunities in the retail space at Criteo. He has nearly two decades of experience working with Sales, Business Development, and Account Management teams. Marc holds a BA in Management from Buckinghamshire New University.

[Why Does Audience Segmentation Matter (for Publishers)?](https://blog.ex.co/publishing/why-does-audience-segmentation-matter-for-publishers)

#### [Why Does Audience Segmentation Matter (for Publishers)?](https://blog.ex.co/publishing/why-does-audience-segmentation-matter-for-publishers)

September 06, 2022

How can publishers get started with segmenting audiences? Why is audience segmentation so important, and what are the benefits from doing it? EX.CO's GM, EMEA Marc Thomas explores all the answers and more. The battle for consumer attention is fiercer than ever.

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