All posts

Posts by Ruth Manielevitch Search the blog

Ruth Manielevitch is Head of Strategic Partnerships at EX.CO, a machine learning-driven video technology company powering OLV, CTV, and DOOH solutions for media owners. Ruth oversees global strategic growth, building high-impact partnerships with top-tier media groups to accelerate revenue and video performance across channels. Prior to joining the company, Ruth held senior leadership roles at global companies including Nexxen (formerly Taptica), where she spent nearly seven years spearheading business development and strategic sales initiatives across multiple regions. With over a decade of experience in programmatic advertising and media partnerships, Ruth brings deep expertise in scaling revenue through innovative digital solutions.
    Your CTV Revenue Isn’t Broken — Your Pipes Are: How Smarter Infrastructure Unlocks Monetization Flow

    Your CTV Revenue Isn’t Broken — Your Pipes Are: How Smarter Infrastructure Unlocks Monetization Flow

    January 14, 2026

    Strong CTV demand but weak revenue? Leaky programmatic pipes are holding you back. See how intelligent infrastructure drives higher yield. If you’re running a CTV or FAST channel today, you may have seen some subtle disconnects: revenue trends feel steadier than they should, fill rates fluctuate, and yield doesn’t always keep pace with your audience strength. The numbers don’t always align with the viewership you’re generating.

    < Newer Older >