--- title: EX.CO Blog | Shany Bartov description: Shany Bartov is a Global Customer Success Manager at EX.CO, the smarter video technology driven by real-time machine learning to maximize revenue across every screen, where she partners with high-caliber publisher brands to help them build and scale profitable video strategies. With over a decade of experience in media and ad tech, Shany brings a blend of commercial focus, operational rigour, and deep product understanding to every partnership. Outside of work, she enjoys writing and exploring new ways to tell stories about media, technology, and the people behind them. --- [![EX.CO](https://ex.co/wp-content/themes/tg/assets/images/general/logo-dark.svg "EX.CO Home")](https://ex.co)[Blog](https://blog.ex.co/)Press Release [Get in touch](https://ex.co/contact/) - [Login](https://login.ex.co/login) - [Contact Sales](https://ex.co/contact/) - My Platform - Technology - [OVP](https://ex.co/ovp/) - [Monetization](https://ex.co/monetization/) - [CMS](https://ex.co/cms/) - [Player](https://ex.co/player/) - [Vertical](https://ex.co/vertical-player/) - Solutions - [Publishers](https://ex.co/publishers/) - [CTV/DOOH](https://ex.co/ad-server/) - [Sales Houses](https://ex.co/ad-partners/) - [Advertisers](https://ex.co/advertisers/) - Resources - [Case Studies](https://ex.co/case-study/) - [Blog](https://blog.ex.co/) - [Help Center](https://support.ex.co/) - [Industry Guides](https://ex.co/guides/) - [Glossary](https://content.ex.co/glossary) - [Get in touch](https://ex.co/contact/) - [Contact Sales](https://ex.co/contact/) - Company - [About us](https://ex.co/about/) - [Leadership](https://ex.co/leadership-team/) - [Careers](https://ex.co/careers/) - [Press Room](https://ex.co/about/news/) [All posts](https://blog.ex.co/) # Posts by Shany Bartov Search the blog Shany Bartov is a Global Customer Success Manager at EX.CO, the smarter video technology driven by real-time machine learning to maximize revenue across every screen, where she partners with high-caliber publisher brands to help them build and scale profitable video strategies. With over a decade of experience in media and ad tech, Shany brings a blend of commercial focus, operational rigour, and deep product understanding to every partnership. Outside of work, she enjoys writing and exploring new ways to tell stories about media, technology, and the people behind them. [Publishers: Why You Still Need to Own Your Demand (Especially Now)](https://blog.ex.co/publishers-why-you-still-need-to-own-your-demand-especially-now) #### [Publishers: Why You Still Need to Own Your Demand (Especially Now)](https://blog.ex.co/publishers-why-you-still-need-to-own-your-demand-especially-now) February 24, 2026 Own your demand, stabilize revenue, and boost RPMs. Learn how publishers can maximize yield and stay resilient in today’s shifting ad market. Let’s face it — being a publisher today isn’t for the faint of heart. Social referrals are dropping, AI summaries are hurting traffic, and constant shifts in the programmatic landscape are disrupting both supply and demand. It’s easy to feel like you’re running uphill just to stay in place. \< Newer Older \> #### Sign up to the EX.CO newsletter! 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