---
title: EX.CO Blog | Tammy Blythe Goodman
description: Tammy Blythe Goodman is VP, Brand Marketing & Communications at EX.CO. Prior to joining EX․CO in 2022, Tammy managed global communications at Taboola, Innovid, and SpotX, respectively. She has an MFA in Film from Columbia University and a BA in Communications and Literature from American University. Tammy lives in New York City and is a proud rescue dog owner and passionate pluviophile.
---
[](https://ex.co)[Blog](https://blog.ex.co/)Press Release
[Get in touch](https://ex.co/contact/)
- [Login](https://login.ex.co/login)
- [Contact Sales](https://ex.co/contact/)
- My Platform
- Technology
- [OVP](https://ex.co/ovp/)
- [Monetization](https://ex.co/monetization/)
- [CMS](https://ex.co/cms/)
- [Player](https://ex.co/player/)
- [Vertical](https://ex.co/vertical-player/)
- Solutions
- [Publishers](https://ex.co/publishers/)
- [CTV/DOOH](https://ex.co/ad-server/)
- [Sales Houses](https://ex.co/ad-partners/)
- [Advertisers](https://ex.co/advertisers/)
- Resources
- [Case Studies](https://ex.co/case-study/)
- [Blog](https://blog.ex.co/)
- [Help Center](https://support.ex.co/)
- [Industry Guides](https://ex.co/guides/)
- [Glossary](https://content.ex.co/glossary)
- [Get in touch](https://ex.co/contact/)
- [Contact Sales](https://ex.co/contact/)
- Company
- [About us](https://ex.co/about/)
- [Leadership](https://ex.co/leadership-team/)
- [Careers](https://ex.co/careers/)
- [Press Room](https://ex.co/about/news/)
[All posts](https://blog.ex.co/)
# Posts by Tammy Blythe Goodman Search the blog
Tammy Blythe Goodman is VP, Brand Marketing & Communications at EX.CO. Prior to joining EX․CO in 2022, Tammy managed global communications at Taboola, Innovid, and SpotX, respectively. She has an MFA in Film from Columbia University and a BA in Communications and Literature from American University. Tammy lives in New York City and is a proud rescue dog owner and passionate pluviophile.
[Why CTV revenue isn't keeping pace with audience growth](https://blog.ex.co/why-ctv-revenue-isnt-keeping-pace-with-audience-growth)
#### [Why CTV revenue isn't keeping pace with audience growth](https://blog.ex.co/why-ctv-revenue-isnt-keeping-pace-with-audience-growth)
July 22, 2026
CTV audiences and ad spend are surging, but publisher revenue lags. See why the "yield gap" persists — and the fix that doesn't require a rebuild. CTV is having a moment—but for media owners, the narrative isn't lining up with reality.
[Your Video Player Might Be Killing Your CPMs. Here’s the Proof.](https://blog.ex.co/your-video-player-might-be-killing-your-cpms.-heres-the-proof)
#### [Your Video Player Might Be Killing Your CPMs. Here’s the Proof.](https://blog.ex.co/your-video-player-might-be-killing-your-cpms.-heres-the-proof)
May 05, 2026
Learn how slow video players can hurt CPMs, viewability, fill rates, and revenue—and how a monetization-first player helps publishers grow. Everything else is optimized. So why aren’t your CPMs budging? You have premium demand. Your contextual targeting is sharp. Your content is performing. By every input you can control, your video monetization should be climbing.
[What is the Best Technology for Monetizing Video?](https://blog.ex.co/what-is-the-best-technology-for-monetizing-video)
#### [What is the Best Technology for Monetizing Video?](https://blog.ex.co/what-is-the-best-technology-for-monetizing-video)
April 21, 2026
Discover the best video monetization technology for publishers, from ML-driven yield optimization to multiscreen delivery and revenue growth. A publisher's guide With ad dollars shifting fast and AI disrupting search-driven traffic, video monetization has never mattered more — or been harder to get right. Here's what separates high-performing platforms from legacy tools, and what every publisher should evaluate before choosing a solution.
[Hyperlocal, Supercharged: How Patch Unlocked Seven-Figure Video Revenue With EX.CO](https://blog.ex.co/hyperlocal-supercharged-how-patch-unlocked-seven-figure-video-revenue-with-ex.co)
#### [Hyperlocal, Supercharged: How Patch Unlocked Seven-Figure Video Revenue With EX.CO](https://blog.ex.co/hyperlocal-supercharged-how-patch-unlocked-seven-figure-video-revenue-with-ex.co)
April 13, 2026
Patch scales hyperlocal video with EX.CO, driving millions of player loads and seven-figure revenue—without sacrificing speed, trust, or user experience. If you want to know what’s really happening in your community, Patch is often the first place to look. From high school football scores and town council meetings to street closures and new restaurant openings, Patch connects readers with the stories that matter to them—right where they live.
[EX.CO’s Shachar Orren on the Future of Video Monetization in 2026](https://blog.ex.co/ex.cos-shachar-orren-on-the-future-of-video-monetization-in-2026)
#### [EX.CO’s Shachar Orren on the Future of Video Monetization in 2026](https://blog.ex.co/ex.cos-shachar-orren-on-the-future-of-video-monetization-in-2026)
March 12, 2026
EX․CO co-founder & CRO/CMO Shachar Orren recently sat down with Beet.TV to discuss the future of video monetization. For media owners, it’s never business as usual. The nonstop changes in the industry often bring disruption rather than stability. “I feel like every year there's something new. This industry constantly evolves and there's always a new threat,” noted EX.CO co-founder and CRO/ CMO Shachar Orren in a...
[EX.CO Wins Ad Tech Innovation of the Year at the Convergent TV Awards](https://blog.ex.co/ex.co-wins-ad-tech-innovation-of-the-year-at-the-convergent-tv-awards)
#### [EX.CO Wins Ad Tech Innovation of the Year at the Convergent TV Awards](https://blog.ex.co/ex.co-wins-ad-tech-innovation-of-the-year-at-the-convergent-tv-awards)
March 10, 2026
EX.CO wins Ad Tech Innovation of the Year at the Convergent TV Awards for its machine learning technology transforming CTV monetization and programmatic auction decisioning. EX.CO is proud to announce that we’ve been named Ad Tech Innovation of the Year — Infrastructure & Ecosystem at the Convergent TV Awards, recognizing our work applying machine learning to the next generation of CTV monetization.
[AI-Driven CTV Monetization: EX.CO’s Ruth Manielevitch on What Media Owners Need Now](https://blog.ex.co/ai-driven-ctv-monetization-ex.cos-ruth-manielevitch-on-what-media-owners-need-now)
#### [AI-Driven CTV Monetization: EX.CO’s Ruth Manielevitch on What Media Owners Need Now](https://blog.ex.co/ai-driven-ctv-monetization-ex.cos-ruth-manielevitch-on-what-media-owners-need-now)
January 27, 2026
Discover how EX.CO uses AI to optimize CTV monetization, boost yield, and help media owners overcome fragmentation with smarter ad strategies. Connected TV is expanding rapidly, providing media owners with new opportunities and new challenges as audiences and content expand across multiple platforms.
[The Big Game Is No Longer Just a TV Moment — It’s a Multiscreen Audience Engine](https://blog.ex.co/the-big-game-is-no-longer-just-a-tv-moment-its-a-multiscreen-audience-engine)
#### [The Big Game Is No Longer Just a TV Moment — It’s a Multiscreen Audience Engine](https://blog.ex.co/the-big-game-is-no-longer-just-a-tv-moment-its-a-multiscreen-audience-engine)
January 21, 2026
The big game is now a multiscreen audience engine. Learn how media owners and publishers monetize game day attention across CTV, mobile, and web. Every February, the American football finale captures the nation’s attention, drawing ever-larger audiences from coast to coast. Over the past five years, U.S. viewership has steadily grown, setting a record last year with 127 million viewers. And while the on-field action has everyone tuning in,...
[Reclaiming the Click: How Publishers Compete in the AI Era](https://blog.ex.co/reclaiming-the-click-how-publishers-compete-in-the-ai-era)
#### [Reclaiming the Click: How Publishers Compete in the AI Era](https://blog.ex.co/reclaiming-the-click-how-publishers-compete-in-the-ai-era)
December 02, 2025
AI summaries are cutting publisher traffic, but opportunity remains. Explore how media brands can regain control, boost engagement, and thrive beyond search. Digital publishers have always raced to stay at the top of search results, constantly adjusting to the shifts and quirks of Google’s algorithms. It was never easy, but even after a major update, media companies could usually bounce back and reconnect with audiences.
< Newer [Older >](https://blog.ex.co/author/tammy-blythe-goodman/page/2)
#### Sign up to the EX.CO newsletter!
[](https://ex.co)
[](https://www.linkedin.com/company/excoplatform) [](https://twitter.com/excoplatform) [](https://www.youtube.com/channel/UCc99IT0x9Za1uQ_r8b1PwXQ?view_as=subscriber)
Platform
- [OVP](https://ex.co/ovp/)
- [Ad Server](https://ex.co/ad-server/)
- [Monetization](https://ex.co/monetization/)
- [Content](https://ex.co/content/)
- [Player](https://ex.co/player/)
- [Vertical](https://ex.co/vertical-player/)
Solutions
- [Publishers](https://ex.co/publishers/)
- [Advertisers](https://ex.co/advertisers/)
- [Sales Houses](https://ex.co/ad-partners/)
- [CTV/DOOH](https://ex.co/ad-server/)
Resources
- [Case Studies](https://ex.co/case-study/)
- [Blog](https://blog.ex.co/)
- [Help Center](https://support.ex.co/)
- [Industry Guides](https://ex.co/guides/)
- [Glossary](https://content.ex.co/glossary)
Company
- [Contact](https://ex.co/contact/)
- [About us](https://ex.co/about/)
- [Press Room](https://ex.co/about/news/)
- [Careers](https://ex.co/careers/)
- [Events](https://ex.co/events/)
Sign up to our newsletter
- [Terms of Service](https://ex.co/terms-of-services/)
- [Cookie Policy](https://ex.co/cookies-policy/)
- [Privacy Policy](https://ex.co/privacy-policy/)
- [Accessibility](https://ex.co/accessibility/)