--- title: How To Add Publisher Demand To Your EX.CO Account description: In this blog post, publishers can learn how to add their own demand sources to the EX.CO platform in minutes and start generating more revenue today. image: https://blog.ex.co/hubfs/images/blog/article/Blog-Publisher_Demand-header-light.jpg --- [![EX.CO](https://ex.co/wp-content/themes/tg/assets/images/general/logo-dark.svg "EX.CO Home")](https://ex.co)[Blog](https://blog.ex.co/)Press Release [Get in touch](https://ex.co/contact/) - [Login](https://login.ex.co/login) - [Contact Sales](https://ex.co/contact/) - My Platform - Technology - [OVP](https://ex.co/ovp/) - [Monetization](https://ex.co/monetization/) - [CMS](https://ex.co/cms/) - [Player](https://ex.co/player/) - [Vertical](https://ex.co/vertical-player/) - Solutions - [Publishers](https://ex.co/publishers/) - [CTV/DOOH](https://ex.co/ad-server/) - [Sales Houses](https://ex.co/ad-partners/) - [Advertisers](https://ex.co/advertisers/) - Resources - [Case Studies](https://ex.co/case-study/) - [Blog](https://blog.ex.co/) - [Help Center](https://support.ex.co/) - [Industry Guides](https://ex.co/guides/) - [Glossary](https://content.ex.co/glossary) - [Get in touch](https://ex.co/contact/) - [Contact Sales](https://ex.co/contact/) - Company - [About us](https://ex.co/about/) - [Leadership](https://ex.co/leadership-team/) - [Careers](https://ex.co/careers/) - [Press Room](https://ex.co/about/news/) # How To Add Publisher Demand To Your EX.CO Account October 11, 2022 - by [EX.CO Team](https://blog.ex.co/author/ex-co-team) ![](https://blog.ex.co/hubfs/images/blog/article/Blog-Publisher_Demand-header-light.jpg) [Publishers](https://content.ex.co/glossary#publisher) running their own video demand is mandatory to achieve maximum video [RPMs](https://content.ex.co/glossary#rpm). This is because [advertisers](https://content.ex.co/glossary#advertiser) often prefer buying a publisher's [inventory](https://content.ex.co/glossary#inventory) directly through an exchange, instead of through a reseller. Any [publisher](https://ex.co/publishers/) who owns a website domain is considered “Direct.” Any third-party who doesn’t own the domain, but helps monetize the domain, is considered a “Reseller”.  At EX.CO, we’ve [optimized](https://content.ex.co/glossary#optimization) our algorithm to maximize competition and yield between EX.CO’s demand partners and a publisher’s demand partners. This applies to both programmatic and [direct demand](https://content.ex.co/glossary#direct-demand). The increased competition and ability for publishers to leverage their “direct” supply path through EX.CO’s video player leads to the highest [RPMs](https://content.ex.co/glossary#rpm) in the industry, bar none.  The best part? Uploading a publisher's own demand in the EX.CO platform is simple, self-serve, and can be done in minutes. There are two different integration routes for publishers to upload their own demand sources into the EX.CO platform: [VAST](https://www.iab.com/guidelines/vast/) and [Prebid](https://docs.prebid.org/overview/intro.html).  For VAST, [publishers](https://ex.co/publishers/) simply need to pull the demand [URL](https://content.ex.co/glossary#url) from [GAM](https://admanager.google.com/home/?authuser=0) or their preferred [SSP](https://content.ex.co/glossary#ssp), and replace the SSP macros to EX.CO’s internal macros. For example: ![Screen Shot 2022-09-16 at 1.19.38 PM](https://blog.ex.co/hs-fs/hubfs/Screen%20Shot%202022-09-16%20at%201.19.38%20PM.png?width=1296&name=Screen%20Shot%202022-09-16%20at%201.19.38%20PM.png) For Prebid, publishers need to select the prebid partner they would like to integrate, and provide 1-2 parameters depending on what partner they choose. For example:  ![Screen Shot 2022-09-16 at 1.19.50 PM](https://blog.ex.co/hs-fs/hubfs/Screen%20Shot%202022-09-16%20at%201.19.50%20PM.png?width=1294&name=Screen%20Shot%202022-09-16%20at%201.19.50%20PM.png) This interface allows publishers to take control of their video demand and maximize [RPMs](https://content.ex.co/glossary#rpm), using a combination of their own demand and EX.CO’s unique demand stack. Interested in learning more or need additional help? Drop your details below. ### Speak to an expert ## Recent posts ## About EX.CO Team With ten years in the adtech space, and countless more years' industry experience from each member of our global teams, we at EX.CO are well placed to offer our two cents on the state of the sector, the impact of new developments, and provide answers to the questions you've always pondered. [More posts by EX.CO Team](https://blog.ex.co/author/ex-co-team) ## Topics [Publishing](https://blog.ex.co/tag/publishing), [Monetization](https://blog.ex.co/tag/monetization), [Digital Publishing](https://blog.ex.co/tag/digital-publishing), [Video](https://blog.ex.co/tag/video), [Video Content](https://blog.ex.co/tag/video-content), ## Sign up to our newsletter [Back to Blog Home](https://blog.ex.co/) [![logo](https://blog.ex.co/hubfs/images/logos/exco/EXCO_Logo_Color_200w.png)](https://ex.co) [![LinkedIn](https://ex.co/wp-content/themes/tg/assets/images/parts/footer/icon-linkedin.svg)](https://www.linkedin.com/company/excoplatform) [![X](https://ex.co/wp-content/themes/tg/assets/images/parts/footer/icon-twitter-x.svg)](https://twitter.com/excoplatform) [![YouTube](https://ex.co/wp-content/themes/tg/assets/images/parts/footer/icon-youtube.svg)](https://www.youtube.com/channel/UCc99IT0x9Za1uQ_r8b1PwXQ?view_as=subscriber) Platform - [OVP](https://ex.co/ovp/) - [Ad Server](https://ex.co/ad-server/) - [Monetization](https://ex.co/monetization/) - [Content](https://ex.co/content/) - [Player](https://ex.co/player/) - [Vertical](https://ex.co/vertical-player/) Solutions - [Publishers](https://ex.co/publishers/) - [Advertisers](https://ex.co/advertisers/) - [Sales Houses](https://ex.co/ad-partners/) - [CTV/DOOH](https://ex.co/ad-server/) Resources - [Case Studies](https://ex.co/case-study/) - [Blog](https://blog.ex.co/) - [Help Center](https://support.ex.co/) - [Industry Guides](https://ex.co/guides/) - [Glossary](https://content.ex.co/glossary) Company - [Contact](https://ex.co/contact/) - [About us](https://ex.co/about/) - [Press Room](https://ex.co/about/news/) - [Careers](https://ex.co/careers/) - [Events](https://ex.co/events/) Sign up to our newsletter ![Google Certified Publishing Partner](https://ex.co/wp-content/uploads/2024/09/logo-google.svg) ![ISO/IEC 27001-2002 Certified Company. MQA Certification UK Ltd.](https://ex.co/wp-content/uploads/2024/09/ISO.svg) ![IAB member](https://ex.co/wp-content/uploads/2024/09/logo-iab.svg) ![IAB Europe Transparency and Consent Framework Registered Vendor](https://ex.co/wp-content/uploads/2024/09/logo-iab-framework.svg) ![AOP Associate Member](https://ex.co/wp-content/uploads/2024/09/logo-aop.svg) ![Human](https://ex.co/wp-content/uploads/2024/09/logo-human.svg) - [Terms of Service](https://ex.co/terms-of-services/) - [Cookie Policy](https://ex.co/cookies-policy/) - [Privacy Policy](https://ex.co/privacy-policy/) - [Accessibility](https://ex.co/accessibility/)