August 24, 2022
A good recirculation strategy can be the best investment you make. Give your readers a reason to stick around, and you could earn their trust and loyalty. Losing readers after one page? It really hurts.
August 11, 2022
Learn about contextual advertising, how it differs from behavioral advertising, why contextual is beneficial, and more in this blog post. If you own a website or work in media, chances are you’ve heard the term “contextual advertising” but you may not understand exactly what it is, how it works, or why it should matter to your business.
July 26, 2022
For video, publishers must learn how to grow subscriptions, be less intrusive and focus on viewability. Read about these priorities for digital publishers. It’s no secret that online video advertising provides a massive revenue opportunity for publishers. Last year alone, digital video advertising spend reached over $55 billion dollars, increasing from $41.44 billion in 2020. As this number continues to rise, building out your website’s video...
June 07, 2022
Learn how to create a successful video strategy that brings in the revenue you want to see, while maintaining a positive experience for your reader.
March 23, 2022
EX.CO offers native sticky video players that are optimized for digital environments to avoid slowing down your site while promoting a positive UX.
March 22, 2022
EX.CO celebrates incredible women who serve as driving forces at their respective companies. See our insightful interview with inspiring business women. Here at EX.CO, we are fortunate to not only have amazing females as colleagues but to also work day-to-day with many female leaders throughout the digital ecosystem. In celebration of the incredible women who are serving as driving forces at their respective companies, and as EX.CO continues to...
April 22, 2021
Cedato will become part of EX.CO’s interactive platform, providing publishers & businesses AI tech, yield optimization, and improved page performance.
July 29, 2020
Learn the key things every publisher needs to know about video advertising that could help you maximize revenue and improve UX.