The Power of Recirculation for Publishers

The Power of Recirculation for Publishers

August 24, 2022

A good recirculation strategy can be the best investment you make. Give your readers a reason to stick around, and you could earn their trust and loyalty. Losing readers after one page? It really hurts.

What is Contextual Advertising and Why Does It Matter?

What is Contextual Advertising and Why Does It Matter?

August 11, 2022

Learn about contextual advertising, how it differs from behavioral advertising, why contextual is beneficial, and more in this blog post. If you own a website or work in media, chances are you’ve heard the term “contextual advertising” but you may not understand exactly what it is, how it works, or why it should matter to your business.

What Publishers Need To Know About Video Monetization

What Publishers Need To Know About Video Monetization

July 26, 2022

For video, publishers must learn how to grow subscriptions, be less intrusive and focus on viewability. Read about these priorities for digital publishers. It’s no secret that online video advertising provides a massive revenue opportunity for publishers. Last year alone, digital video advertising spend reached over $55 billion dollars, increasing from $41.44 billion in 2020. As this number continues to rise, building out your website’s video...

Make or Break Your Video Strategy: How To Increase Viewability on Your Site

Make or Break Your Video Strategy: How To Increase Viewability on Your Site

June 07, 2022

Learn how to create a successful video strategy that brings in the revenue you want to see, while maintaining a positive experience for your reader.

How To Ensure More of Your Video Ads Get Seen

How To Ensure More of Your Video Ads Get Seen

March 23, 2022

EX.CO offers native sticky video players that are optimized for digital environments to avoid slowing down your site while promoting a positive UX.

Honoring Female Voices in Digital: Women's History Month

Honoring Female Voices in Digital: Women's History Month

March 22, 2022

EX.CO celebrates incredible women who serve as driving forces at their respective companies. See our insightful interview with inspiring business women. Here at EX.CO, we are fortunate to not only have amazing females as colleagues but to also work day-to-day with many female leaders throughout the digital ecosystem. In celebration of the incredible women who are serving as driving forces at their respective companies, and as EX.CO continues to...

EX.CO Acquires Video Technology Company Cedato

EX.CO Acquires Video Technology Company Cedato

April 22, 2021

Cedato will become part of EX.CO’s interactive platform, providing publishers & businesses AI tech, yield optimization, and improved page performance.

How Publishers Can Prioritize Monetization Without Compromising on UX

How Publishers Can Prioritize Monetization Without Compromising on UX

July 29, 2020

Learn the key things every publisher needs to know about video advertising that could help you maximize revenue and improve UX.

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