EX.CO partnered with Media Fight Night, offering pro bono access to its interaction-driving website technology to power increased charity donations & engagement during this year's boxing fundraiser.
LONDON, Nov. 3, 2021 -- EX.CO - The Experience Company, the leading global platform for website interactions, today announced a partnership with Media Fight Night 2021, a much anticipated media-industry charity event that, this year, is raising money for the mental health organization, 'In Your Corner.' EX.CO will be providing Media Fight Night with an EX.CO-powered digital experience that will be embedded on the event's homepage to increase engagement as well as facilitate charity donations amongst the publishers, agencies, & media vendors remotely participating in the event.
Since its inception six years ago, Media Fight Night has raised over £850K for various charities, with a goal this year to surpass £1M. The benefitting organization, In Your Corner, is a charity run by qualified boxing & healthcare professionals who engage with individuals to improve and manage participants' mental health symptoms.
EX.CO's interactive "Fight Card" experience will help the event meet its fundraising goal by encouraging remote attendees to 'bet' on a participating boxer in each of the six boxing matches taking place over the course of the evening. Voting via EX.CO's digital experience will encourage greater participation from those watching from home and trigger a charity donation, earning those participants a chance to win a prize.
"We're thrilled to partner with Media Fight Night to facilitate a successful, engaging fundraising event for all attendees no matter whether they are in-person or tuning in from home," said Victoria Pindar, Managing Director at EX.CO. "We're rooting for all 14 boxers participating in the event, and most of all, we're honored to use EX.CO's leading technology to help fundraise for such a good cause."
"While we're thrilled we're able to safely host attendees in-person this year, we also needed to create a festive atmosphere for those participating from home," said Abbi Jeffery, Chief Organizer of Media Fight Night. "To do that, we worked closely with Twitch to live stream the event, and EX.CO's team to design an on-brand digital experience that will produce an equally engaging event for remote participants."
EX.CO's platform for website experiences is utilized by leading businesses around the world including Sky, Audi, and VICE to boost engagement rates, drive conversions, earn subscribers, collect declared, first-party data and significantly increase revenue.
For more information about EX.CO's full suite of interactive digital experiences, visit our website at EX.CO or follow us on LinkedIn. To learn more about this year's Media Fight Night event, click here.
We're EX.CO, the world's leading publisher video technology platform empowering publishers to own their video strategy for maximum yield. Our AI-based solutions for video management, video monetization, content automation, and video recommendation are trusted by some of the largest publishers globally including The Arena Group, CBSi, Hearst Newspapers, Nasdaq, and VICE. Founded in 2012 and headquartered in New York City with employees located around the world, EX.CO is backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and Firstime Ventures. For more information, visit EX.CO.
Tammy Blythe Goodman
EX.CO
tammy.goodman@ex.co