New features increase revenue by 17% and dwell time on video by 50% for publishers, on average.
NEW YORK, March 28, 2023 -- EX.CO - The Experience Company, the world's leading publisher-first video technology platform empowering publishers to own their video content and monetization strategies, today announced the launch of AI-driven recommendations and premium video libraries for publishers.
The technology leverages AI-based algorithms to find the most contextually relevant video for each article as well as the highest-yielding feed for a webpage. The new capabilities have proven to increase revenue for publishers by 17% on average and drive dwell time on video players by 50%. Growth is also significant in other valuable business areas such as audience engagement, recirculation, and subscriptions.
The company's publisher-first technology was recently augmented by its 2022 acquisition of AI and machine-learning company Bibblio which focused on contextual targeting, and a recent partnership with VideoElephant, the world's largest and premium video library and distribution network.
EX.CO's comprehensive video platform now includes 50K+ of both original and partner-owned premium videos from sources such as AccuWeather, Bloomberg, Cheddar News, Newsy, PA Media, Sports Illustrated, Tribune Content Agency, and The Telegraph. The videos served to a user may be original publisher content or from syndicated content, which includes short-form, long-form, evergreen, real-time, mainstream, and niche videos.
"Content has and always will be a key part of our company's DNA," said Tom Pachys, co-founder and CEO at EX.CO. "By expanding our video offering for publishers with these unique capabilities, we ensure a premium experience for readers by always offering a video that is relevant to the page while also generating the highest yield for the publisher."
For more information about EX.CO's online video solution for ad management partners, please visit EX.CO.
We're EX.CO, the world's leading publisher video technology platform empowering publishers to own their video strategy for maximum yield. Our AI-based solutions for video management, video monetization, content automation, and video recommendation are trusted by some of the largest publishers globally including The Arena Group, CBSi, Hearst Newspapers, Nasdaq, and VICE. Founded in 2012 and headquartered in New York City with employees located around the world, EX.CO is backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and Firstime Ventures. For more information, visit EX.CO.
Tammy Blythe Goodman
EX.CO
tammy.goodman@ex.co