---
title: EX.CO Blog | ad server (2)
description: ad server | Stay up to date on the most important topics in digital video. Explore the latest trends, get how-to tips, and learn new strategies here. (2)
---
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# ad server (2) Search the blog
[How to Vet a Video Vendor Without Wasting Your Quarter](https://blog.ex.co/how-to-vet-a-video-vendor-without-wasting-your-quarter)
#### [How to Vet a Video Vendor Without Wasting Your Quarter](https://blog.ex.co/how-to-vet-a-video-vendor-without-wasting-your-quarter)
November 03, 2025
Stop wasting quarters on video vendor tests. Learn how to evaluate OVPs strategically, ask smarter questions, and drive real video monetization results. Many publishing teams dive into video vendor tests with the best intentions. But what begins as a data-driven evaluation often turns into a stalled quarter of chasing metrics and debating what “good” even means. Three months later, they still haven’t found a suitable online video platform (OVP) and...
[Motorsport Revs Up Video Revenue With EX.CO](https://blog.ex.co/motorsport-revs-up-video-revenue-with-ex.co)
#### [Motorsport Revs Up Video Revenue With EX.CO](https://blog.ex.co/motorsport-revs-up-video-revenue-with-ex.co)
October 14, 2025
Discover how Motorsport tripled its video revenue with EX.CO by delivering contextual recommendations without adding manual work or slowing down the site. Motorsport Network is the global authority in motorsports and automotive journalism, delivering nonstop racing and auto coverage across 21 editions in 14 languages, reaching an audience of 42 million. From live race commentary to in-depth automotive features, Motorsport delivers content that’s...
[How PlayWorks Boosted CTV Revenue With EX.CO’s ML-Driven Yield Engine](https://blog.ex.co/how-playworks-boosted-ctv-revenue-with-ex.cos-ml-driven-yield-engine)
#### [How PlayWorks Boosted CTV Revenue With EX.CO’s ML-Driven Yield Engine](https://blog.ex.co/how-playworks-boosted-ctv-revenue-with-ex.cos-ml-driven-yield-engine)
October 09, 2025
PlayWorks boosted CTV revenue by 33% with EX.CO’s ML-driven yield engine, achieving smarter, seamless monetization at scale. If you’ve ever launched a game on your smart TV or streamed an AVOD channel, chances are you’ve seen PlayWorks in action. With more than 400 AVOD gaming apps and 24/7 linear channels across platforms like Roku, Samsung, LG, Comcast, Vizio, and SKY, PlayWorks delivers fun, interactive experiences to...
[Turning Complexity into Revenue: How EX․CO is Redefining the Video Ad Stack](https://blog.ex.co/turning-complexity-into-revenue-what-we-shared-at-ctv-connect)
#### [Turning Complexity into Revenue: How EX․CO is Redefining the Video Ad Stack](https://blog.ex.co/turning-complexity-into-revenue-what-we-shared-at-ctv-connect)
April 15, 2025
Watch this video from CTV Connect when EX.CO's Chief Business Officer, Paul Jelinek, described the 4 key components of our ad server for media companies. The future of video advertising is unfolding faster than ever—and it’s multiscreen by default.
[< Newer](https://blog.ex.co/tag/ad-server/page/1) Older >
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