BlogPress Release
BlogPress Release
September 09, 2024
Grupo El Progreso knew their audiences loved consuming video but they struggled with how to monetize the content. Learn how they drove revenue and dwell time via video with EX․CO. Grupo El Progreso is an institution in the world of Galician journalism. Its portfolio contains such venerable publications as El Progreso, Diario de Pontevedra, and De luns a venres—all of them known for their in-depth journalism and their deep insights across a wide variety of verticals, ranging...
June 26, 2024
Learn how EX.CO helped turn digital cooperative 1XL into a video powerhouse with out-of-the-box video monetization and management solutions. 1XL is one of the most significant English-language digital media cooperatives in the world, providing advertisers access to 43 local and regional news publishers across the UK and Ireland. With a de-duplicated user reach of 34.7 million, it provides scalable access to over half of the UK digital...
June 12, 2024
Executives from The Daily Beast and Advance Local discuss news monetization during a politically charged year at AdMonsters Ops 2024 in New York City. At the start of this year, the outlook for publishers was fairly bleak. GenAI was biting into valuable search business; Google was finally beginning its deprecation of third-party cookies; and the big social platforms were continuing their turn away from news. As it happened, an unlikely savior has...
June 06, 2024
Learn how publisher powerhouse The Arena Group boosted revenue and audience engagement with EX.CO's online video platform. The Arena Group is an online content powerhouse, home to some of the most recognizable names in digital publishing, including Men's Journal, TheStreet, Parade, and many more. Their team of award-winning journalists, storytellers, and content creators have never struggled to attract readers to their...
July 05, 2023
The Arena Group's COO Andrew Q. Kraft speaks on stage at the AdMonsters Ops Conference about how they approach video. Both the publishing and digital ad industries are in a period of massive flux, with paradigm-shifting changes occurring on what feels like a monthly basis. From the depreciation of third-party cookies to the IAB's new guidelines surrounding in-stream and out-stream video, ongoing debates about...
November 30, 2022
Learn how EX.CO recently helped a large sports publisher generate more than $1M in revenue, more engagement, and 2x more video views. According to conservative estimates, more than half of adult Americans consider themselves sports fans, with 52% of fans following the NFL, 42% following the NBA, and 31% following the MLB.
October 26, 2022
Learn how EX.CO recently helped a network of travel sites drive revenue, pageviews, and time on site through RSS feeds and premium demand. As we all know, the pandemic hit the travel industry hard. Publishers that relied on the travel industry lost revenue also because consumers simply lost interest in websites that showcased travel content.
September 13, 2022
Learn how EX.CO recently helped a leading financial news publisher drive revenue, educate consumers about financial literacy, and improve UX. Financial literacy is getting all the limelight right now, and rightfully so. There are several financial information websites and financial news publishers on the internet vying for consumer attention by providing valuable content. EX.CO had the pleasure of helping one such leading financial news...
March 18, 2020
A leading, global CPG company found success with data collection, segmentation and conversions using EX.CO's interactive content platform.