June 26, 2024
Learn how EX.CO helped turn digital cooperative 1XL into a video powerhouse with out-of-the-box video monetization and management solutions. 1XL is one of the most significant English-language digital media cooperatives in the world, providing advertisers access to 43 local and regional news publishers across the UK and Ireland. With a de-duplicated user reach of 34.7 million, it provides scalable access to over half of the UK digital...
June 12, 2024
Executives from The Daily Beast and Advance Local discuss news monetization during a politically charged year at AdMonsters Ops 2024 in New York City. At the start of this year, the outlook for publishers was fairly bleak. GenAI was biting into valuable search business; Google was finally beginning its deprecation of third-party cookies; and the big social platforms were continuing their turn away from news. As it happened, an unlikely savior has...
June 06, 2024
Learn how publisher powerhouse The Arena Group boosted revenue and audience engagement with EX.CO's online video platform. The Arena Group is an online content powerhouse, home to some of the most recognizable names in digital publishing, including Men's Journal, TheStreet, Parade, and many more. Their team of award-winning journalists, storytellers, and content creators have never struggled to attract readers to their...
December 14, 2023
Find out what we predict will be the most significant trends set to shape digital publishing for the coming year and beyond. Some fields are resistant to change; digital publishing is defined by it. With each passing year, it seems, the latest batch of common wisdom is chucked out the window and the rulebook written anew. This tendency felt somewhat less pronounced in 2023, which was in certain respects a transition...
December 06, 2023
Learn which online video platforms (OVPs) will work best for your specific needs and goals. Opportunities abound in online video today. But with dozens of platforms on the market, it can be daunting to navigate this space. Whether you’re a publisher, broadcaster, educator, or independent creator, this blog post rounds up the top partners you should consider for each use case, so you can...
November 30, 2023
Learn what revenue leaders from DailyMail.com, News Corp, and EX․CO had to say about news monetization during the 2023 AdMonsters Publisher Forum. Publishers of every size, from the smallest local newspaper to the most robust media conglomerate, have spent recent years tinkering with paywalls, adjusting programmatic approaches, and even diversifying revenue streams with events and e-commerce. And yet—despite surging reader interest in the...
October 31, 2023
Learn to consolidate your video strategy into a single platform that can supercharge your site’s performance for both user engagement and revenue. Video has become an indispensable tool for digital publishers seeking to captivate their audience and maximize revenue streams. With the exponential growth of online video consumption, it's crucial for publishers to stay ahead of the curve and deliver an exceptional video experience. However, many...
October 16, 2023
We recap AdExchanger's Programmatic I/O event and explore some of the pressing questions that the industry is still grappling with. With over 1,200 people in attendance, AdExchanger’s Programmatic I/O is undoubtedly one of the most anticipated events in the advertising industry, providing a platform for experts to discuss the latest trends, challenges, and opportunities in programmatic advertising. However, even after the event...
October 04, 2023
Our comprehensive online video platform (OVP) guide is designed to demystify the selection process and empower you with the knowledge and insights you need to make an informed decision. At EX.CO, we know that understanding all of the ins and outs of online video can sometimes be confusing. As video content becomes increasingly important to keep audiences engaged, finding the right online video platform (OVP) for your business is critical to your success. That’s why we’re excited...
