---
title: EX.CO Blog | Revenue
description: Revenue | Stay up to date on the most important topics in digital video. Explore the latest trends, get how-to tips, and learn new strategies here.
---
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# Revenue Search the blog
[Why CTV revenue isn't keeping pace with audience growth](https://blog.ex.co/why-ctv-revenue-isnt-keeping-pace-with-audience-growth)
#### [Why CTV revenue isn't keeping pace with audience growth](https://blog.ex.co/why-ctv-revenue-isnt-keeping-pace-with-audience-growth)
July 22, 2026
CTV audiences and ad spend are surging, but publisher revenue lags. See why the "yield gap" persists — and the fix that doesn't require a rebuild. CTV is having a moment—but for media owners, the narrative isn't lining up with reality.
[From Outstream to In-Stream: What a Content Library Actually Unlocks](https://blog.ex.co/from-outstream-to-in-stream-what-a-content-library-actually-unlocks)
#### [From Outstream to In-Stream: What a Content Library Actually Unlocks](https://blog.ex.co/from-outstream-to-in-stream-what-a-content-library-actually-unlocks)
June 16, 2026
Learn why when a video player has content — real content — it stops being an ad unit and starts functioning as a destination. Editor’s Note: While the IAB does never explicitly included an attribute for outstream in the OpenRTB specification, many companies within the ad tech ecosystem commonly refer to two key formats within video advertising: in-stream and outstream. For more information about the IAB Tech Lab’s ad...
[The Illusion of Scale: Why More Demand Paths Don't Automatically Increase CTV Revenue](https://blog.ex.co/the-illusion-of-scale-why-more-demand-paths-dont-automatically-increase-ctv-revenue)
#### [The Illusion of Scale: Why More Demand Paths Don't Automatically Increase CTV Revenue](https://blog.ex.co/the-illusion-of-scale-why-more-demand-paths-dont-automatically-increase-ctv-revenue)
May 28, 2026
CTV revenue growth depends on smarter auction control, not more demand paths. Learn how media owners can reduce waste and improve yield. There's a belief baked into how most media owners approach CTV monetization: more demand paths equal more competition, and more competition means more revenue. It's intuitive. It's also often wrong.
[Your Video Player Might Be Killing Your CPMs. Here’s the Proof.](https://blog.ex.co/your-video-player-might-be-killing-your-cpms.-heres-the-proof)
#### [Your Video Player Might Be Killing Your CPMs. Here’s the Proof.](https://blog.ex.co/your-video-player-might-be-killing-your-cpms.-heres-the-proof)
May 05, 2026
Learn how slow video players can hurt CPMs, viewability, fill rates, and revenue—and how a monetization-first player helps publishers grow. Everything else is optimized. So why aren’t your CPMs budging? You have premium demand. Your contextual targeting is sharp. Your content is performing. By every input you can control, your video monetization should be climbing.
[What is the Best Technology for Monetizing Video?](https://blog.ex.co/what-is-the-best-technology-for-monetizing-video)
#### [What is the Best Technology for Monetizing Video?](https://blog.ex.co/what-is-the-best-technology-for-monetizing-video)
April 21, 2026
Discover the best video monetization technology for publishers, from ML-driven yield optimization to multiscreen delivery and revenue growth. A publisher's guide With ad dollars shifting fast and AI disrupting search-driven traffic, video monetization has never mattered more — or been harder to get right. Here's what separates high-performing platforms from legacy tools, and what every publisher should evaluate before choosing a solution.
[Hyperlocal, Supercharged: How Patch Unlocked Seven-Figure Video Revenue With EX.CO](https://blog.ex.co/hyperlocal-supercharged-how-patch-unlocked-seven-figure-video-revenue-with-ex.co)
#### [Hyperlocal, Supercharged: How Patch Unlocked Seven-Figure Video Revenue With EX.CO](https://blog.ex.co/hyperlocal-supercharged-how-patch-unlocked-seven-figure-video-revenue-with-ex.co)
April 13, 2026
Patch scales hyperlocal video with EX.CO, driving millions of player loads and seven-figure revenue—without sacrificing speed, trust, or user experience. If you want to know what’s really happening in your community, Patch is often the first place to look. From high school football scores and town council meetings to street closures and new restaurant openings, Patch connects readers with the stories that matter to them—right where they live.
[EX.CO’s Shachar Orren on the Future of Video Monetization in 2026](https://blog.ex.co/ex.cos-shachar-orren-on-the-future-of-video-monetization-in-2026)
#### [EX.CO’s Shachar Orren on the Future of Video Monetization in 2026](https://blog.ex.co/ex.cos-shachar-orren-on-the-future-of-video-monetization-in-2026)
March 12, 2026
EX․CO co-founder & CRO/CMO Shachar Orren recently sat down with Beet.TV to discuss the future of video monetization. For media owners, it’s never business as usual. The nonstop changes in the industry often bring disruption rather than stability. “I feel like every year there's something new. This industry constantly evolves and there's always a new threat,” noted EX.CO co-founder and CRO/ CMO Shachar Orren in a...
[Publishers: Why You Still Need to Own Your Demand (Especially Now)](https://blog.ex.co/publishers-why-you-still-need-to-own-your-demand-especially-now)
#### [Publishers: Why You Still Need to Own Your Demand (Especially Now)](https://blog.ex.co/publishers-why-you-still-need-to-own-your-demand-especially-now)
February 24, 2026
Own your demand, stabilize revenue, and boost RPMs. Learn how publishers can maximize yield and stay resilient in today’s shifting ad market. Let’s face it — being a publisher today isn’t for the faint of heart. Social referrals are dropping, AI summaries are hurting traffic, and constant shifts in the programmatic landscape are disrupting both supply and demand. It’s easy to feel like you’re running uphill just to stay in place.
[AI-Driven CTV Monetization: EX.CO’s Ruth Manielevitch on What Media Owners Need Now](https://blog.ex.co/ai-driven-ctv-monetization-ex.cos-ruth-manielevitch-on-what-media-owners-need-now)
#### [AI-Driven CTV Monetization: EX.CO’s Ruth Manielevitch on What Media Owners Need Now](https://blog.ex.co/ai-driven-ctv-monetization-ex.cos-ruth-manielevitch-on-what-media-owners-need-now)
January 27, 2026
Discover how EX.CO uses AI to optimize CTV monetization, boost yield, and help media owners overcome fragmentation with smarter ad strategies. Connected TV is expanding rapidly, providing media owners with new opportunities and new challenges as audiences and content expand across multiple platforms.
< Newer [Older >](https://blog.ex.co/tag/revenue/page/2)
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