---
title: EX.CO Blog | subscriptions
description: subscriptions | Stay up to date on the most important topics in digital video. Explore the latest trends, get how-to tips, and learn new strategies here.
---

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# subscriptions Search the blog

[Unlocking Subscriber Growth: How Video Can Drive Conversions and Loyalty for Media Companies](https://blog.ex.co/unlocking-subscriber-growth)

#### [Unlocking Subscriber Growth: How Video Can Drive Conversions and Loyalty for Media Companies](https://blog.ex.co/unlocking-subscriber-growth)

November 19, 2024

Unlocking Subscriber Growth: How Video Content Can Drive Conversions and Loyalty for Media Companies As publishers face increasing competition for audience attention, video content has emerged as a game-changing tool for driving subscriber growth–and subscriptions are becoming a more significant priority in 2025. In fact, according to a new Digiday+ Research survey, 83% of professionals working at...

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