GeoEdge & EX.CO Partner to Secure a Malvertising-Free Video Ad Experience

NEW YORK, Oct 9, 2024 - EX.CO, the publisher video platform powering successful video strategies for the world’s leading media groups, has partnered with GeoEdge, the global innovator of ad quality and user protection solutions. This collaboration marks an advancement in ad security for EX.CO’s publisher network, ensuring an immersive video experience that prioritises audience safety.

In the digital media landscape, malicious ads strike 1 in every 75 impressions. As the popularity of short-form video surges, cybercriminals increasingly inject auto-redirects that target video players. This compromises user experience and safety, while jeopardising publisher revenue.

Powering video for world-leading media groups, including Hearst Newspapers, Nasdaq, The Arena Group, and News Corp, EX.CO is committed to delivering impeccable, secure ad experiences that seamlessly integrate with their premium content. 

By integrating GeoEdge’s protection across its network, EX.CO drives ad monetisation and shields publishers from the growing threats of malvertising distributed through programmatic channels. 

GeoEdge’s technology, recognised as the only comprehensive solution for malvertising protection in video ads, continuously monitors ad auctions, blocking malicious threats such as auto-redirects and offensive or disruptive content. 

Real-time protection intercepts auto redirects before they reach users, ensuring EX.CO can continue to meet the rigorous expectations of its partners and allowing them to deliver trustworthy, meaningful video experiences. 

Tom Pachys, co-founder and CEO at EX.CO, said, “At EX.CO, we prioritise ad safety by equipping publishers with advanced solutions that actively shield them from malicious threats, and this partnership with GeoEdge will deliver enhanced protection to our clients. Brands and agencies also deserve peace of mind knowing they are protected. Now, advertisers can confidently invest in premium video inventory across our network that not only drives results but also fosters trust and credibility with audiences.”

Amnon Siev, GeoEdge CEO shared, “Cyber criminals increasingly target the digital advertising ecosystem with sophisticated video ad attacks aimed at exploiting users. We are proud to collaborate with EX.CO to safeguard their partners and together, set a new standard for trust and security in video advertising.”