Recap: Leaders at The Daily Beast and Advance Local Talk News Monetization at AdMonsters Ops 2024

Recap: Leaders at The Daily Beast and Advance Local Talk News Monetization at AdMonsters Ops 2024

June 12, 2024

Executives from The Daily Beast and Advance Local discuss news monetization during a politically charged year at AdMonsters Ops 2024 in New York City. At the start of this year, the outlook for publishers was fairly bleak. GenAI was biting into valuable search business; Google was finally beginning its deprecation of third-party cookies; and the big social platforms were continuing their turn away from news. As it happened, an unlikely savior has...

How The Arena Group Boosted Engagement and Revenue with EX.CO's Video Platform

How The Arena Group Boosted Engagement and Revenue with EX.CO's Video Platform

June 06, 2024

Learn how publisher powerhouse The Arena Group boosted revenue and audience engagement with EX.CO's online video platform. The Arena Group is an online content powerhouse, home to some of the most recognizable names in digital publishing, including Men's Journal, TheStreet, Parade, and many more. Their team of award-winning journalists, storytellers, and content creators have never struggled to attract readers to their...

How Contextual Targeting Can Future-Proof Your Brand

How Contextual Targeting Can Future-Proof Your Brand

May 20, 2024

Discover the ins and outs of contextual targeting, how it benefits both advertisers and publishers, and gain valuable insights about best practices. In digital advertising, contextual targeting is a method of strategically placing ads alongside content on a web page that is closely related to the product or service featured in the ad. For example, a company selling swimwear might place an ad alongside or within an article comparing beach...

Decoding Ad Tech Acronyms: A Guide to Must-Know Digital Advertising Jargon

Decoding Ad Tech Acronyms: A Guide to Must-Know Digital Advertising Jargon

May 08, 2024

Ad tech jargon: digital advertising acronyms explained; glossary of ad tech terms: CPM, CTR, CTV, DMP, DSP, PII, PMP, ROAS, ROI, RPM, RTB, SSP. It’s no secret that the world of ad tech uses an entirely different language, with terms like DSP, SSP, DMP, and many more mind-boggling acronyms. Technically speaking, these terms are actually initialisms – terms identified strictly by their first letter like DNA or DIY –while acronyms are...

Programmatic Advertising Made Simple: A 5-Minute Overview

Programmatic Advertising Made Simple: A 5-Minute Overview

April 02, 2024

Learn the basic components of programmatic advertising in this quick overview. On the internet, programmatic ads are everywhere. Odds are, you've already seen a few hundred today, given that—of the 1,622 ads that internet users encounter daily—98% are digital, and 90% of those are programmatic. And more specifically, programmatic video ad spend is expected to reach $96.98...

Women in Media: Expert Advice for Success from Industry Trailblazers

Women in Media: Expert Advice for Success from Industry Trailblazers

March 07, 2024

In honor of Women's History Month and International Women's Day, we've collected impactful advice from a diverse group of women who have made their mark in the industry. In celebration of Women's History Month and International Women’s Day, we're excited to amplify the voices of women shaping the digital media industry. In this special blog post, we've gathered insights and impactful advice from a diverse group of women who have made their mark in the industry....

How Publishers Win Online Video Monetization in 11 Simple Steps

How Publishers Win Online Video Monetization in 11 Simple Steps

March 05, 2024

Learn about “The Publisher’s Blueprint for Achieving Successful Video Monetization at Scale" and why it's a must-read for publishers of all sizes. Contrary to popular myths, no digital publisher is too small or under-resourced to capitalize on video monetization. A robust ecosystem of affordable, license-free technology and content syndication partners are ready to help you unlock new revenue sources, even if you’ve never created a single...

Introducing EX.CO’s New Video Player

Introducing EX.CO’s New Video Player

February 26, 2024

Learn about EX.CO's newest video player: its lightning-fast speed, improved Core Web Vitals, intuitive UX, and compliance with the IAB's new guidelines. It is no secret that in today's world, where every second counts, slow-loading videos can be a huge turn-off for online viewers. That’s why we're excited to introduce our latest innovative video player. It’s time to say goodbye to buffering frustrations and welcome a smoother, more enjoyable...

Navigating the future of video advertising without Google’s third-party cookies

Navigating the future of video advertising without Google’s third-party cookies

February 12, 2024

Learn how video publishers can thrive without third-party cookies and the new, privacy-friendly paths to addressability for advertisers. Are we finally at the beginning of the end? The drawn-out death of third-party cookies has been looming over publishers since 2020 when Google first announced its plan to phase out support for them on Chrome. Now, Google has at last taken the first bite, eliminating cookies from 1% of Chrome...

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