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is Customer Success Team Lead at EX.CO, where she manages strategic enterprise partnerships across the online video ecosystem. With a background in executive recruiting for the ad tech industry, Ashley was a founding member of EX.CO's Customer Success team, specializing in account strategy, customer retention, and cross-functional leadership for top-tier publisher organizations. Outside of work, she's an avid reader and traveler.
    From Outstream to In-Stream: What a Content Library Actually Unlocks

    From Outstream to In-Stream: What a Content Library Actually Unlocks

    June 16, 2026

    Learn why when a video player has content — real content — it stops being an ad unit and starts functioning as a destination. Editor’s Note: While the IAB does never explicitly included an attribute for outstream in the OpenRTB specification, many companies within the ad tech ecosystem commonly refer to two key formats within video advertising: in-stream and outstream. For more information about the IAB Tech Lab’s ad...

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