---
title: EX.CO Blog | Jacob Uzana
description: Jacob Uzana is vice president, customer operations at EX.CO, the Disney-backed, award-winning publisher video platform where he leads a team of customer success, technical, and operations experts. Prior to EX.CO, Jacob served as vice president, operations at the video monetization firm Cedato which was acquired by EX.CO in 2021 and previously held the same job title at Positive Mobile.
---
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# Posts by Jacob Uzana Search the blog
Jacob Uzana is vice president, customer operations at EX.CO, the Disney-backed, award-winning publisher video platform where he leads a team of customer success, technical, and operations experts. Prior to EX.CO, Jacob served as vice president, operations at the video monetization firm Cedato which was acquired by EX.CO in 2021 and previously held the same job title at Positive Mobile.
[Navigating the future of video advertising without Google’s third-party cookies](https://blog.ex.co/navigating-future-video-advertising-without-third-party-cookies)
#### [Navigating the future of video advertising without Google’s third-party cookies](https://blog.ex.co/navigating-future-video-advertising-without-third-party-cookies)
February 12, 2024
Learn how video publishers can thrive without third-party cookies and the new, privacy-friendly paths to addressability for advertisers. Are we finally at the beginning of the end? The drawn-out death of third-party cookies has been looming over since 2020 when Google first announced its plan to phase out support for them on Chrome. Now, Google has at last taken the first bite, eliminating cookies from 1% of Chrome traffic (just...
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