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As VP of Global Demand Partnerships, Jeff Rich oversees EX.CO’s demand strategy and manages the company’s demand partnerships team. With 20+ years of progressive experience in the advertising industry, Jeff has developed deep-rooted relationships with Fortune 500 brands and agencies globally. Jeff earned his BS from Penn State University and a BSc from City, University of London.
    Rethinking the Supply Path in the Age of Digital Video

    Rethinking the Supply Path in the Age of Digital Video

    August 28, 2024

    Learn what supply path optimization (SPO) is and how it can benefit advertisers. Prior to the digital age, advertising was a straightforward affair. In print, for example, the publisher had ad space in the form of pages and they sold that ad space to advertisers. Publishers conveyed their editorial quality and readership value directly to agencies and brands. This simple set-up...

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