Shachar Orren is co-founder and Chief Marketing Officer at EX.CO, the world’s leading Disney-backed content experience platform that powers billions of personalized interactions around the web. Shachar leads an international team of marketing experts who are responsible for telling EX.CO’s story with precision, consistency, and long-standing impact. Prior to joining EX.CO in 2013, Shachar spent nearly 10 years as a professional journalist and was senior editor at two of Israel’s largest daily newspapers. She has received industry-wide recognition for her work as a female entrepreneur and was recently named an Honoree in the Top Women in Media & Ad Tech Awards by AdMonsters and AdExchanger.
Today’s consumer consumption habits must shape tomorrow’s long-form content. How journalists can use interactive content to promote audience interaction.
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