---
title: EX.CO Blog | Yael Erez
description: Yael Erez joined EX․CO in August of 2023 as Marketing Associate. Prior to EX․CO, she worked in the Operations Team at the online gifting company Snappy. Yael currently resides in Tel Aviv where she is pursuing at Doctor of Medicine degree at Tel Aviv University.
---

[![EX.CO](https://ex.co/wp-content/themes/tg/assets/images/general/logo-dark.svg "EX.CO Home")](https://ex.co)[Blog](https://blog.ex.co/)Press Release

[Get in touch](https://ex.co/contact/)

- [Login](https://login.ex.co/login)
- [Contact Sales](https://ex.co/contact/)
- My Platform

- Technology 
    - [OVP](https://ex.co/ovp/)
    - [Monetization](https://ex.co/monetization/)
    - [CMS](https://ex.co/cms/)
    - [Player](https://ex.co/player/)
    - [Vertical](https://ex.co/vertical-player/)
- Solutions 
    - [Publishers](https://ex.co/publishers/)
    - [CTV/DOOH](https://ex.co/ad-server/)
    - [Sales Houses](https://ex.co/ad-partners/)
    - [Advertisers](https://ex.co/advertisers/)
- Resources 
    - [Case Studies](https://ex.co/case-study/)
    - [Blog](https://blog.ex.co/)
    - [Help Center](https://support.ex.co/)
    - [Industry Guides](https://ex.co/guides/)
    - [Glossary](https://content.ex.co/glossary)
    - [Get in touch](https://ex.co/contact/)
    - [Contact Sales](https://ex.co/contact/)
- Company 
    - [About us](https://ex.co/about/)
    - [Leadership](https://ex.co/leadership-team/)
    - [Careers](https://ex.co/careers/)
    - [Press Room](https://ex.co/about/news/)

[All posts](https://blog.ex.co/)

<https://blog.ex.co/> <https://blog.ex.co/all>

# Posts by Yael Erez Search the blog

Yael Erez joined EX․CO in August of 2023 as Marketing Associate. Prior to EX․CO, she worked in the Operations Team at the online gifting company Snappy. Yael currently resides in Tel Aviv where she is pursuing at Doctor of Medicine degree at Tel Aviv University.

[The Big Game: 9 Most Popular Ads and How They've Evolved](https://blog.ex.co/advertising/the-big-game-7-most-popular-ads)

#### [The Big Game: 9 Most Popular Ads and How They've Evolved](https://blog.ex.co/advertising/the-big-game-7-most-popular-ads)

February 05, 2024

There are so many iconic ads that play during the Big Game's commercial break, but here are 9 of our popular picks and how they've changed over the years. Editor’s Note: This blog post was originally published in February 2023 but has been updated. Every February in the US, the widely anticipated American Football game of the year finishes the football season with a bang. And more importantly, it's one of the few events where people actually look...

\< Newer Older \>

#### Sign up to the EX.CO newsletter!

[![logo](https://blog.ex.co/hubfs/images/logos/exco/EXCO_Logo_Color_200w.png)](https://ex.co)

[![LinkedIn](https://ex.co/wp-content/themes/tg/assets/images/parts/footer/icon-linkedin.svg)](https://www.linkedin.com/company/excoplatform) [![X](https://ex.co/wp-content/themes/tg/assets/images/parts/footer/icon-twitter-x.svg)](https://twitter.com/excoplatform) [![YouTube](https://ex.co/wp-content/themes/tg/assets/images/parts/footer/icon-youtube.svg)](https://www.youtube.com/channel/UCc99IT0x9Za1uQ_r8b1PwXQ?view_as=subscriber)

 Platform

- [OVP](https://ex.co/ovp/)
- [Ad Server](https://ex.co/ad-server/)
- [Monetization](https://ex.co/monetization/)
- [Content](https://ex.co/content/)
- [Player](https://ex.co/player/)
- [Vertical](https://ex.co/vertical-player/)

 Solutions

- [Publishers](https://ex.co/publishers/)
- [Advertisers](https://ex.co/advertisers/)
- [Sales Houses](https://ex.co/ad-partners/)
- [CTV/DOOH](https://ex.co/ad-server/)

 Resources

- [Case Studies](https://ex.co/case-study/)
- [Blog](https://blog.ex.co/)
- [Help Center](https://support.ex.co/)
- [Industry Guides](https://ex.co/guides/)
- [Glossary](https://content.ex.co/glossary)

 Company

- [Contact](https://ex.co/contact/)
- [About us](https://ex.co/about/)
- [Press Room](https://ex.co/about/news/)
- [Careers](https://ex.co/careers/)
- [Events](https://ex.co/events/)

 Sign up to our newsletter

![Google Certified Publishing Partner](https://ex.co/wp-content/uploads/2024/09/logo-google.svg)

![ISO/IEC 27001-2002 Certified Company. MQA Certification UK Ltd.](https://ex.co/wp-content/uploads/2024/09/ISO.svg)

![IAB member](https://ex.co/wp-content/uploads/2024/09/logo-iab.svg)

![IAB Europe Transparency and Consent Framework Registered Vendor](https://ex.co/wp-content/uploads/2024/09/logo-iab-framework.svg)

![AOP Associate Member](https://ex.co/wp-content/uploads/2024/09/logo-aop.svg)

![Human](https://ex.co/wp-content/uploads/2024/09/logo-human.svg)

- [Terms of Service](https://ex.co/terms-of-services/)
- [Cookie Policy](https://ex.co/cookies-policy/)
- [Privacy Policy](https://ex.co/privacy-policy/)
- [Accessibility](https://ex.co/accessibility/)