--- title: How Publishers Win Online Video Monetization in 11 Simple Steps description: "Learn about “The Publisher’s Blueprint for Achieving Successful Video Monetization at Scale\" and why it's a must-read for publishers of all sizes." image: https://blog.ex.co/hubfs/images/blog/article/blog-blueprint-header.jpg --- [![EX.CO](https://ex.co/wp-content/themes/tg/assets/images/general/logo-dark.svg "EX.CO Home")](https://ex.co)[Blog](https://blog.ex.co/)Press Release [Get in touch](https://ex.co/contact/) - [Login](https://login.ex.co/login) - [Contact Sales](https://ex.co/contact/) - My Platform - Technology - [OVP](https://ex.co/ovp/) - [Monetization](https://ex.co/monetization/) - [CMS](https://ex.co/cms/) - [Player](https://ex.co/player/) - [Vertical](https://ex.co/vertical-player/) - Solutions - [Publishers](https://ex.co/publishers/) - [CTV/DOOH](https://ex.co/ad-server/) - [Sales Houses](https://ex.co/ad-partners/) - [Advertisers](https://ex.co/advertisers/) - Resources - [Case Studies](https://ex.co/case-study/) - [Blog](https://blog.ex.co/) - [Help Center](https://support.ex.co/) - [Industry Guides](https://ex.co/guides/) - [Glossary](https://content.ex.co/glossary) - [Get in touch](https://ex.co/contact/) - [Contact Sales](https://ex.co/contact/) - Company - [About us](https://ex.co/about/) - [Leadership](https://ex.co/leadership-team/) - [Careers](https://ex.co/careers/) - [Press Room](https://ex.co/about/news/) # How Publishers Win Online Video Monetization in 11 Simple Steps March 05, 2024 - by [Tammy Blythe Goodman](https://blog.ex.co/author/tammy-blythe-goodman) ![The Publisher's Blueprint](https://blog.ex.co/hubfs/images/blog/article/blog-blueprint-header.jpg "The Publisher's Blueprint") Contrary to popular myths, no digital [publisher](https://content.ex.co/glossary#publisher) is too small or under-resourced to capitalize on [video monetization](https://ex.co/monetization). A robust ecosystem of affordable, license-free technology and content syndication partners are ready to help you unlock new revenue sources, even if you’ve never created a single video.  But navigating the complex landscape of video content can be daunting, even for digital publishing veterans. Our team at EX.CO is excited to share a new resource for media leaders, “The Publisher’s Blueprint for Achieving Successful Video [Monetization](https://content.ex.co/glossary#monetization) at Scale.” This comprehensive guide equips publishers of all sizes with the knowledge and tools needed to grow faster with video in 2024 and beyond. [![Read Guide](https://no-cache.hubspot.com/cta/default/6184888/3ed406a7-b36d-437f-9763-f6c3f5ea3364.png)](https://cta-redirect.hubspot.com/cta/redirect/6184888/3ed406a7-b36d-437f-9763-f6c3f5ea3364) Whether you’re launching a program for the first time or looking to level up an existing one, this blueprint is your guide to maximizing every revenue lever at your disposal, from player types and syndication libraries to advanced supply and demand strategies. ## Why You Need This Blueprint With the continued ascent of YouTube and TikTok, [online video](https://content.ex.co/glossary#olv) has become unignorable for publishers. Consumers watch nearly three hours every day, [advertisers](https://content.ex.co/glossary#advertiser) allocate $2 to video for every $1 in digital, and for many publishers, online video has become the second largest revenue source. The format also has a powerful amplifier effect – unlocking not only new ad budgets, but higher audience engagement across metrics like [dwell time](https://content.ex.co/glossary#dwell-time), pages per visit, and recirculation of content.  ## What Resources Await Inside A one-stop resource for your team, “The Publisher’s Blueprint for Achieving Successful Video Monetization at Scale” addresses the most important questions you’ll face in any video journey. It maps out both the materials (e.g. player types, demand sources) and techniques (e.g. [contextual targeting](https://content.ex.co/glossary#contextual-targeting)) you’ll need to build a durable, profitable program. 1. **Identify the best video player and library** Discover key features to evaluate, including mobile player formats, page load speed, [viewability](https://content.ex.co/glossary#viewability) rates, and the advantages of an [online video platform](https://ex.co/ovp/). 2. **Optimize demand sources** Learn how to connect with more demand sources, while simplifying your end-to-end supply path. Customize your [auction](https://content.ex.co/glossary#auction) metrics to increase ad yields.  3. **Drive personalization without [third-party cookies](https://content.ex.co/glossary#third-party-cookie)** With Chrome finally phasing out cookie tracking, explore the new ways publishers are future-proofing their targeting through first-party, contextual, and alternative ID solutions. 4. **Checklist for video monetization readiness** Use our 11-step checklist to make sure your video program is tuned for mobile, data privacy, regional differences, and other key revenue variables. ## Futureproof Your Business with Video The technology now exists for every publisher to tap into the video goldmine. Consumers can’t get enough, advertisers are rapidly increasing spend, and the format lifts all kinds of key audience performance metrics. So what’s holding you back?  *Click below to check out our new blueprint and unlock the full potential of video monetization.* *[![Read Guide](https://no-cache.hubspot.com/cta/default/6184888/3ed406a7-b36d-437f-9763-f6c3f5ea3364.png)](https://cta-redirect.hubspot.com/cta/redirect/6184888/3ed406a7-b36d-437f-9763-f6c3f5ea3364)* ### Speak to an expert ## Recent posts ## About Tammy Blythe Goodman Tammy Blythe Goodman is VP, Brand Marketing & Communications at EX.CO. Prior to joining EX․CO in 2022, Tammy managed global communications at Taboola, Innovid, and SpotX, respectively. She has an MFA in Film from Columbia University and a BA in Communications and Literature from American University. Tammy lives in New York City and is a proud rescue dog owner and passionate pluviophile. [More posts by Tammy Blythe Goodman](https://blog.ex.co/author/tammy-blythe-goodman) ## Sign up to our newsletter [Back to Blog Home](https://blog.ex.co/) [![logo](https://blog.ex.co/hubfs/images/logos/exco/EXCO_Logo_Color_200w.png)](https://ex.co) [![LinkedIn](https://ex.co/wp-content/themes/tg/assets/images/parts/footer/icon-linkedin.svg)](https://www.linkedin.com/company/excoplatform) [![X](https://ex.co/wp-content/themes/tg/assets/images/parts/footer/icon-twitter-x.svg)](https://twitter.com/excoplatform) [![YouTube](https://ex.co/wp-content/themes/tg/assets/images/parts/footer/icon-youtube.svg)](https://www.youtube.com/channel/UCc99IT0x9Za1uQ_r8b1PwXQ?view_as=subscriber) Platform - [OVP](https://ex.co/ovp/) - [Ad Server](https://ex.co/ad-server/) - [Monetization](https://ex.co/monetization/) - [Content](https://ex.co/content/) - [Player](https://ex.co/player/) - [Vertical](https://ex.co/vertical-player/) Solutions - [Publishers](https://ex.co/publishers/) - [Advertisers](https://ex.co/advertisers/) - [Sales Houses](https://ex.co/ad-partners/) - [CTV/DOOH](https://ex.co/ad-server/) Resources - [Case Studies](https://ex.co/case-study/) - [Blog](https://blog.ex.co/) - [Help Center](https://support.ex.co/) - [Industry Guides](https://ex.co/guides/) - [Glossary](https://content.ex.co/glossary) Company - [Contact](https://ex.co/contact/) - [About us](https://ex.co/about/) - [Press Room](https://ex.co/about/news/) - [Careers](https://ex.co/careers/) - [Events](https://ex.co/events/) Sign up to our newsletter ![Google Certified Publishing Partner](https://ex.co/wp-content/uploads/2024/09/logo-google.svg) ![ISO/IEC 27001-2002 Certified Company. 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