BlogPress Release
BlogPress Release
July 17, 2025
The right partner brings transparency. And the red flags that signal a bad one? They’re not hard to spot—if you’re paying attention. Publisher-oriented third-party vendors have one main task: to make their product work, in most cases by generating revenue for the publisher. If they can’t make that happen, they’ll tend to do the next best thing—i.e., try to make their product seem like it’s working.
July 08, 2025
The Autopian used EX.CO’s video platform to boost engagement and revenue by 27%—all while preserving its unique voice and an exceptional user experience. If you care about cars, you know about The Autopian. Launched by Jason Torchinsky and David Tracy—the two most-read Jalopnik writers—along with prolific businessman/TV personality Beau Boeckmann, The Autopian is a daily ode to car culture, combining irreverent analysis of the day's news with deep...
June 25, 2025
Learn how EX.CO powered a flawless livestream for VentureBeat, delivering seamless video and zero glitches. Since launching in 2006, VentureBeat has been a go-to source for tech news — covering the biggest names in the industry alongside the up-and-comers aiming to disrupt them. But the brand is more than just a publication. Through flagship events like the GamesBeat Summit, AI Impact Tour, and VB...
May 13, 2025
Here are five strategies to help publishers, media groups, brands, and agencies stay ahead this year, no matter what the economy throws our way. The global economy isn’t just rocky—it’s full-on unpredictable. Between shifting tariffs, political unrest, supply chain strain, and fluctuating consumer confidence, 2025 is testing even the most seasoned media professionals. Ad budgets are being watched like a hawk, teams are running leaner, and...
April 15, 2025
Watch this video from CTV Connect when EX.CO's Chief Business Officer, Paul Jelinek, described the 4 key components of our ad server for media companies. The future of video advertising is unfolding faster than ever—and it’s multiscreen by default.
March 25, 2025
Learn all the benefits of omnichannel advertising, an approach that ensures your brand delivers a consistent, seamless experience across all platforms. When it comes to reaching customers today, we’re living in a golden age of opportunity. The list of potential touchpoints is endless: social media ads, digital out-of-home (DOOH), connected TV (CTV), mobile apps—the list goes on.
February 27, 2025
While CTV's potential is clear, several fundamental technical and operational challenges are preventing media owners from fully capitalizing on this opportunity. Learn more. In the early 2000s, the term "cord-cutting" entered the lexicon, referring to the at-the-time novel phenomenon of people ditching their cable TV subscriptions for direct-to-consumer (DTC) streaming services. The wave that started back then has never crested: dependably and in increasing numbers,...
February 11, 2025
Discover how EX.CO is optimizing ad monetization as CTV and DOOH take center stage. With machine-learning-driven solutions, media owners can tackle data scarcity, boost auction efficiency, and maximize revenue growth. After a decade of "mobile-first" mantras, advertising's pendulum has swung to supersized proportions: the hottest digital real estate isn't in your pocket, but in the connected TV (CTV) on your living room wall and the digital out-of-home (DOOH) billboards dotting streets, train stops, airports,...
February 04, 2025
Video monetization is evolving, and choosing the right OVP is key to long-term success. Discover the essential strategies publishers use to evaluate platforms effectively and drive sustainable growth. For online publishers, video monetization has entered a new era of complexity and opportunity. As traditional TV advertising budgets rapidly migrate to digital channels, the pressure to quickly implement or switch online video platforms (OVPs) has never been higher. For many publishers, a single...