Posts by Tammy Blythe Goodman Search the blog

Tammy Blythe Goodman joined EX.CO as Head of Brand Marketing and Communications in January 2022. Prior to EX.CO, Tammy managed global communications at Taboola, Innovid, and SpotX, respectively. She has an MFA in Film from Columbia University and a BA in Communications and Literature from American University. Tammy lives in New York City and is a proud rescue dog owner and passionate pluviophile.
    Recap: Leaders at The Daily Beast and Advance Local Talk News Monetization at AdMonsters Ops 2024

    Recap: Leaders at The Daily Beast and Advance Local Talk News Monetization at AdMonsters Ops 2024

    June 12, 2024

    Executives from The Daily Beast and Advance Local discuss news monetization during a politically charged year at AdMonsters Ops 2024 in New York City. At the start of this year, the outlook for publishers was fairly bleak. GenAI was biting into valuable search business; Google was finally beginning its deprecation of third-party cookies; and the big social platforms were continuing their turn away from news. As it happened, an unlikely savior has...

    How The Arena Group Boosted Engagement and Revenue with EX.CO's Video Platform

    How The Arena Group Boosted Engagement and Revenue with EX.CO's Video Platform

    June 06, 2024

    Learn how publisher powerhouse The Arena Group boosted revenue and audience engagement with EX.CO's online video platform. The Arena Group is an online content powerhouse, home to some of the most recognizable names in digital publishing, including Men's Journal, TheStreet, Parade, and many more. Their team of award-winning journalists, storytellers, and content creators have never struggled to attract readers to their...

    How Contextual Targeting Can Future-Proof Your Brand

    How Contextual Targeting Can Future-Proof Your Brand

    May 20, 2024

    Discover the ins and outs of contextual targeting, how it benefits both advertisers and publishers, and gain valuable insights about best practices. In digital advertising, contextual targeting is a method of strategically placing ads alongside content on a web page that is closely related to the product or service featured in the ad. For example, a company selling swimwear might place an ad alongside or within an article comparing beach...

    Decoding Ad Tech Acronyms: A Guide to Must-Know Digital Advertising Jargon

    Decoding Ad Tech Acronyms: A Guide to Must-Know Digital Advertising Jargon

    May 08, 2024

    Ad tech jargon: digital advertising acronyms explained; glossary of ad tech terms: CPM, CTR, CTV, DMP, DSP, PII, PMP, ROAS, ROI, RPM, RTB, SSP. It’s no secret that the world of ad tech uses an entirely different language, with terms like DSP, SSP, DMP, and many more mind-boggling acronyms. Technically speaking, these terms are actually initialisms – terms identified strictly by their first letter like DNA or DIY –while acronyms are...

    Programmatic Advertising Made Simple: A 5-Minute Overview

    Programmatic Advertising Made Simple: A 5-Minute Overview

    April 02, 2024

    Learn the basic components of programmatic advertising in this quick overview. On the internet, programmatic ads are everywhere. Odds are, you've already seen a few hundred today, given that—of the 1,622 ads that internet users encounter daily—98% are digital, and 90% of those are programmatic. And more specifically, programmatic video ad spend is expected to reach $96.98...

    Women in Media: Expert Advice for Success from Industry Trailblazers

    Women in Media: Expert Advice for Success from Industry Trailblazers

    March 07, 2024

    In honor of Women's History Month and International Women's Day, we've collected impactful advice from a diverse group of women who have made their mark in the industry. In celebration of Women's History Month and International Women’s Day, we're excited to amplify the voices of women shaping the digital media industry. In this special blog post, we've gathered insights and impactful advice from a diverse group of women who have made their mark in the industry....

    How Publishers Win Online Video Monetization in 11 Simple Steps

    How Publishers Win Online Video Monetization in 11 Simple Steps

    March 05, 2024

    Learn about “The Publisher’s Blueprint for Achieving Successful Video Monetization at Scale" and why it's a must-read for publishers of all sizes. Contrary to popular myths, no digital publisher is too small or under-resourced to capitalize on video monetization. A robust ecosystem of affordable, license-free technology and content syndication partners are ready to help you unlock new revenue sources, even if you’ve never created a single...

    Beyond Clicks: Reducing Carbon Emissions for a More Sustainable Advertising Ecosystem

    Beyond Clicks: Reducing Carbon Emissions for a More Sustainable Advertising Ecosystem

    January 24, 2024

    Learn about the impact of digital ads on the environment, the challenges in offsetting carbon footprints, and actionable steps to reduce carbon emissions. In recent years, the digital advertising industry has taken significant strides towards sustainability, acknowledging the pressing need to address its environmental impact. At first glance, the issue may sound confusing and you may wonder, what on Earth does saving the planet have to do with...

    9 Digital Publishing Trends to Look Out for in 2024

    9 Digital Publishing Trends to Look Out for in 2024

    December 14, 2023

    Find out what we predict will be the most significant trends set to shape digital publishing for the coming year and beyond. Some fields are resistant to change; digital publishing is defined by it. With each passing year, it seems, the latest batch of common wisdom is chucked out the window and the rulebook written anew. This tendency felt somewhat less pronounced in 2023, which was in certain respects a transition...

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