--- title: Introducing EX.CO’s New Video Player description: "Learn about EX.CO's newest video player: its lightning-fast speed, improved Core Web Vitals, intuitive UX, and compliance with the IAB's new guidelines." image: https://blog.ex.co/hubfs/images/blog/article/blog-widescreen_player-header.jpg --- [![EX.CO](https://ex.co/wp-content/themes/tg/assets/images/general/logo-dark.svg "EX.CO Home")](https://ex.co)[Blog](https://blog.ex.co/)Press Release [Get in touch](https://ex.co/contact/) - [Login](https://login.ex.co/login) - [Contact Sales](https://ex.co/contact/) - My Platform - Technology - [OVP](https://ex.co/ovp/) - [Monetization](https://ex.co/monetization/) - [CMS](https://ex.co/cms/) - [Player](https://ex.co/player/) - [Vertical](https://ex.co/vertical-player/) - Solutions - [Publishers](https://ex.co/publishers/) - [CTV/DOOH](https://ex.co/ad-server/) - [Sales Houses](https://ex.co/ad-partners/) - [Advertisers](https://ex.co/advertisers/) - Resources - [Case Studies](https://ex.co/case-study/) - [Blog](https://blog.ex.co/) - [Help Center](https://support.ex.co/) - [Industry Guides](https://ex.co/guides/) - [Glossary](https://content.ex.co/glossary) - [Get in touch](https://ex.co/contact/) - [Contact Sales](https://ex.co/contact/) - Company - [About us](https://ex.co/about/) - [Leadership](https://ex.co/leadership-team/) - [Careers](https://ex.co/careers/) - [Press Room](https://ex.co/about/news/) # Introducing EX.CO’s New Video Player February 26, 2024 - by [Dan Sharon](https://blog.ex.co/author/dan-sharon) ![EX.CO's New Video Player](https://blog.ex.co/hubfs/images/blog/article/blog-widescreen_player-header.jpg "EX.CO's New Video Player") It is no secret that in today's world, where every second counts, slow-loading videos can be a huge turn-off for online viewers. That’s why we're excited to introduce our latest innovative [video player](https://ex.co/player/). It’s time to say goodbye to buffering frustrations and welcome a smoother, more enjoyable video-viewing experience. Throughout this blog post, we'll dive into the exciting features of our latest video player. ## Lightning-Fast Speed One of the most important and unique features of our new video player is its lightning-fast load times, which we know is of critical importance in today's fast-paced digital world. The new [EX.CO video player](https://ex.co/player/) eliminates the dreaded buffering wheel and gets your videos up and running instantly so your audience can enjoy the content they love without the frustrating wait times that plague other video players. We've enhanced the player's speed by meticulously ensuring compatibility with [Core Web Vitals (CWV)](https://ex.co/blog/digital-publishing/googles-core-web-vitals-explained). ## Improved Core Web Vitals  [Core Web Vitals (CWV)](https://ex.co/blog/digital-publishing/googles-core-web-vitals-explained) are a set of metrics developed by Google and serve as the standardization that empowers [publishers](https://ex.co/publishers/) to better understand the greatest impact on the end-user experience. Our [new video player](https://ex.co/player/) aligns seamlessly with these benchmarks for exceptional website performance. In addition to improved loading times, reduced page latency, and improved overall web responsiveness, your site's user experience will be significantly enhanced. By integrating our new video player into your web environment, you'll not only keep your audience engaged, but also increase its search engine ranking. ## Intuitive User Experience (UX) At EX.CO, [UX](https://ex.co/blog/video-content/how-publishers-can-prioritize-monetization-without-compromising-on-ux) is of the highest importance which is why our [new video player](https://ex.co/player/)was specifically designed with the end-user in mind. Complete with interactive buttons to allow viewers to fast forward or rewind 10 seconds, watch more, subscribe, activate closed captions, and jump into full-screen mode, your audience will feel empowered to control the viewing experience themselves. ## Compliance with [IAB](https://content.ex.co/glossary#iab) Video Guidelines EX.CO’s new video player is designed to meet the latest [IAB video standards](https://ex.co/blog/digital-publishing/what-the-new-iab-tech-lab-guidelines-mean-for-publishers), ensuring that your video [content](https://ex.co/content/) is delivered in an industry-compliant manner. By using our video player, you can rest assured that your content will not only captivate your audience but also align with industry best practices, enhancing the credibility and trustworthiness of your site. *Ready to get started with our [new video player](https://ex.co/player/) that can enhance your site’s UX, improve Core Web Vitals, and reduce latency? Drop your details below.* ### Speak to an expert ## Recent posts ## About Dan Sharon Dan Sharon joined EX.CO as Senior Product Manager in March 2023 to lead the product development of player experiences and monetization. With over seven years in ad tech, Dan is an expert in monetization strategies, addressability, privacy and compliance. He is passionate about building valuable products that users love, asking the right questions, and finding simple solutions for complex problems. [More posts by Dan Sharon](https://blog.ex.co/author/dan-sharon) ## Topics [Company News](https://blog.ex.co/tag/company-news), [Digital Publishing](https://blog.ex.co/tag/digital-publishing), [User Experience](https://blog.ex.co/tag/user-experience), [Google](https://blog.ex.co/tag/google), [Player](https://blog.ex.co/tag/player), ## Sign up to our newsletter [Back to Blog Home](https://blog.ex.co/) [![logo](https://blog.ex.co/hubfs/images/logos/exco/EXCO_Logo_Color_200w.png)](https://ex.co) [![LinkedIn](https://ex.co/wp-content/themes/tg/assets/images/parts/footer/icon-linkedin.svg)](https://www.linkedin.com/company/excoplatform) [![X](https://ex.co/wp-content/themes/tg/assets/images/parts/footer/icon-twitter-x.svg)](https://twitter.com/excoplatform) [![YouTube](https://ex.co/wp-content/themes/tg/assets/images/parts/footer/icon-youtube.svg)](https://www.youtube.com/channel/UCc99IT0x9Za1uQ_r8b1PwXQ?view_as=subscriber) Platform - [OVP](https://ex.co/ovp/) - [Ad Server](https://ex.co/ad-server/) - [Monetization](https://ex.co/monetization/) - [Content](https://ex.co/content/) - [Player](https://ex.co/player/) - [Vertical](https://ex.co/vertical-player/) Solutions - [Publishers](https://ex.co/publishers/) - [Advertisers](https://ex.co/advertisers/) - [Sales Houses](https://ex.co/ad-partners/) - [CTV/DOOH](https://ex.co/ad-server/) Resources - [Case Studies](https://ex.co/case-study/) - [Blog](https://blog.ex.co/) - [Help Center](https://support.ex.co/) - [Industry Guides](https://ex.co/guides/) - [Glossary](https://content.ex.co/glossary) Company - [Contact](https://ex.co/contact/) - [About us](https://ex.co/about/) - [Press Room](https://ex.co/about/news/) - [Careers](https://ex.co/careers/) - [Events](https://ex.co/events/) Sign up to our newsletter ![Google Certified Publishing Partner](https://ex.co/wp-content/uploads/2024/09/logo-google.svg) ![ISO/IEC 27001-2002 Certified Company. 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