July 08, 2024
Learn about EX․CO's platform updates, including enhanced playlist, player, reporting, and media management features. Summer has finally arrived, and besides the wonderful weather and sun to warm us up, we're also excited to announce a bunch of new exciting product updates and enhancements to EX.CO’s online video platform (OVP). Our team has been working hard to deliver a set of improvements to our playlist,...
June 12, 2024
Executives from The Daily Beast and Advance Local discuss news monetization during a politically charged year at AdMonsters Ops 2024 in New York City. At the start of this year, the outlook for publishers was fairly bleak. GenAI was biting into valuable search business; Google was finally beginning its deprecation of third-party cookies; and the big social platforms were continuing their turn away from news. As it happened, an unlikely savior has...
June 06, 2024
Learn how publisher powerhouse The Arena Group boosted revenue and audience engagement with EX.CO's online video platform. The Arena Group is an online content powerhouse, home to some of the most recognizable names in digital publishing, including Men's Journal, TheStreet, Parade, and many more. Their team of award-winning journalists, storytellers, and content creators have never struggled to attract readers to their...
May 08, 2024
Ad tech jargon: digital advertising acronyms explained; glossary of ad tech terms: CPM, CTR, CTV, DMP, DSP, PII, PMP, ROAS, ROI, RPM, RTB, SSP. It’s no secret that the world of ad tech uses an entirely different language, with terms like DSP, SSP, DMP, and many more mind-boggling acronyms. Technically speaking, these terms are actually initialisms – terms identified strictly by their first letter like DNA or DIY –while acronyms are...
March 07, 2024
In honor of Women's History Month and International Women's Day, we've collected impactful advice from a diverse group of women who have made their mark in the industry. In celebration of Women's History Month and International Women’s Day, we're excited to amplify the voices of women shaping the digital media industry. In this special blog post, we've gathered insights and impactful advice from a diverse group of women who have made their mark in the industry....
February 26, 2024
Learn about EX.CO's newest video player: its lightning-fast speed, improved Core Web Vitals, intuitive UX, and compliance with the IAB's new guidelines. It is no secret that in today's world, where every second counts, slow-loading videos can be a huge turn-off for online viewers. That’s why we're excited to introduce our latest innovative video player. It’s time to say goodbye to buffering frustrations and welcome a smoother, more enjoyable...
December 14, 2023
Find out what we predict will be the most significant trends set to shape digital publishing for the coming year and beyond. Some fields are resistant to change; digital publishing is defined by it. With each passing year, it seems, the latest batch of common wisdom is chucked out the window and the rulebook written anew. This tendency felt somewhat less pronounced in 2023, which was in certain respects a transition...
December 06, 2023
Learn which online video platforms (OVPs) will work best for your specific needs and goals. Opportunities abound in online video today. But with dozens of platforms on the market, it can be daunting to navigate this space. Whether you’re a publisher, broadcaster, educator, or independent creator, this blog post rounds up the top partners you should consider for each use case, so you can...
November 30, 2023
Learn what revenue leaders from DailyMail.com, News Corp, and EX․CO had to say about news monetization during the 2023 AdMonsters Publisher Forum. Publishers of every size, from the smallest local newspaper to the most robust media conglomerate, have spent recent years tinkering with paywalls, adjusting programmatic approaches, and even diversifying revenue streams with events and e-commerce. And yet—despite surging reader interest in the...
