Posts by Mads Holmen Search the blog

Mads Holmen was the co-founder and CEO of Bibblio, a personalization engine, acquired by EX.CO in March 2022. He now heads up product marketing at EX.CO, helping to shape the company's product roadmap and build best practices with publishers looking to optimize their digital real estate for both revenue generation and user loyalty.
    Monetize Your YouTube Videos with EX.CO

    Monetize Your YouTube Videos with EX.CO

    March 27, 2023

    Increase your monetization opportunities. Learn about EX.CO's new feature that allows publishers to upload YouTube video content directly into the EX.CO platform. Updated: March 28, 2023 It’s a well-known fact that publishers, both small and large, are actively creating video content for YouTube. And why not? According to Statista, YouTube has over 2.6B monthly users worldwide.

    Recommender Systems: The New Frontier

    Recommender Systems: The New Frontier

    March 23, 2023

    Learn about the inner-workings of content recommendation systems. Welcome to the second part of our Recommender Systems series. In our previous post, we outlined the history and basic components of recommendation systems, but here, we'll explore the technology of recommender systems and how they can specifically benefit publishers.

    Recommender Systems: The art of matching content to people

    Recommender Systems: The art of matching content to people

    March 08, 2023

    Learn everything there is to know about content recommendations and recommender systems. Back in 1971, Herbert Simon coined the term “Attention Economy.” His simple but brilliant insight was that an explosion of information will inevitably lead to a scarcity of what it consumes: our attention. Simon believed that this concept would eventually dominate our economy. The internet has...

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