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Will Hathaway is Head of Strategic Business Development at EX.CO where he is responsible for the company’s North American partnerships and its owned and operated site, Playbuzz.com. Prior to joining EX.CO, Will served as Director of Business Development at Vemba. Will resides in Miami, Florida and is an avid tennis player.
    Advertising Beyond the Walled Gardens: A Guide to Success

    Advertising Beyond the Walled Gardens: A Guide to Success

    February 14, 2023

    Walled gardens aren't the only option. Advertising beyond the walled gardens can be your key to success. If you've spent any amount of time in the digital media trenches, you're likely familiar with the concept of "walled gardens."

    How To Add Publisher Demand To Your EX.CO Account

    How To Add Publisher Demand To Your EX.CO Account

    October 11, 2022

    In this blog post, publishers can learn how to add their own demand sources to the EX.CO platform in minutes and start generating more revenue today. Publishers running their own video demand is mandatory to achieve maximum video RPMs. This is because advertisers often prefer buying a publisher's inventory directly through an exchange, instead of through a reseller. Any publisher who owns a website domain is considered “Direct.” Any third-party...

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