--- title: EX.CO Promotes Accessible Video Experiences description: Discover EX.CO's suite of accessible features that ensures an inclusive experience for all users. image: https://blog.ex.co/hubfs/blog-accessibility-header.jpg --- [![EX.CO](https://ex.co/wp-content/themes/tg/assets/images/general/logo-dark.svg "EX.CO Home")](https://ex.co)[Blog](https://blog.ex.co/)Press Release [Get in touch](https://ex.co/contact/) - [Login](https://login.ex.co/login) - [Contact Sales](https://ex.co/contact/) - My Platform - Technology - [OVP](https://ex.co/ovp/) - [Monetization](https://ex.co/monetization/) - [CMS](https://ex.co/cms/) - [Player](https://ex.co/player/) - [Vertical](https://ex.co/vertical-player/) - Solutions - [Publishers](https://ex.co/publishers/) - [CTV/DOOH](https://ex.co/ad-server/) - [Sales Houses](https://ex.co/ad-partners/) - [Advertisers](https://ex.co/advertisers/) - Resources - [Case Studies](https://ex.co/case-study/) - [Blog](https://blog.ex.co/) - [Help Center](https://support.ex.co/) - [Industry Guides](https://ex.co/guides/) - [Glossary](https://content.ex.co/glossary) - [Get in touch](https://ex.co/contact/) - [Contact Sales](https://ex.co/contact/) - Company - [About us](https://ex.co/about/) - [Leadership](https://ex.co/leadership-team/) - [Careers](https://ex.co/careers/) - [Press Room](https://ex.co/about/news/) # EX.CO Promotes Accessible Video Experiences September 24, 2024 - by [Amit Golan Gutin](https://blog.ex.co/author/amit-golan-gutin) ![Accessible video experiences](https://blog.ex.co/hubfs/blog-accessibility-header.jpg "Accessible video experiences") Let’s be clear: making your videos accessible for people with disabilities isn’t just an option—it’s a fundamental requirement in today’s digital age. [Video content](https://ex.co/content/) is a key part of our digital lives, from live streaming on platforms like TikTok and Snapchat to engaging with news on various [publishers](https://ex.co/publishers/)' websites. It’s a primary medium for consuming content and staying informed. Therefore, if your videos aren’t accessible to individuals with hearing or vision impairments, or other disabilities, you’re missing a crucial aspect of inclusivity. Prioritizing accessibility is essential, as everyone deserves the opportunity to experience and benefit from your content. ## Why making your videos accessible matters First and foremost, ensuring that everyone can consume video content is essential. According to the [World Health Organization](https://www.who.int/news-room/fact-sheets/detail/disability-and-health), 1.3 billion people worldwide—16% of the global population—experience significant disabilities. Prioritizing video accessibility not only not only promotes inclusivity but also offers practical benefits. Accessible videos enhance usability and customer experience, strengthen a brand’s image, and can broaden your customer base.  Making your videos accessible also provides a competitive advantage, ensures legal compliance, and can lead to cost savings. In many countries, including the US, video accessibility is also legally required. [The Americans with Disabilities Act (ADA)](https://adasitecompliance.com/) mandates that public accommodations, including websites, must be accessible to individuals with disabilities. Failing to meet these requirements can result in significant legal and reputational consequences. So, where do you start? If you want to create accessible videos with EX.CO, there are a few built-in features to help you ensure inclusivity and deliver better digital experiences. ## Keyboard and navigation shortcuts Our [platform](https://ex.co/ovp/)'s keyboard navigation allows users to play, pause, and adjust video settings without a mouse. For example, pressing the ‘spacebar’ plays or pauses the video, while arrow keys adjust the volume or skip through the video. These features are especially useful for individuals with motor impairments who may find it challenging to use a mouse. ## Screen reader support For visually impaired users, screen reader support like NVDA and VoiceOver reads aloud on-screen text and controls. For instance, if a user hovers over a button, the screen reader will announce what the button does, such as "Play" or "Volume Control." This helps those who are blind or have impaired vision to navigate and interact with the video content. ## Color contrast EX.CO’s [video player](https://ex.co/player/) is designed with level AA color contrast standards, making text and controls clearly visible and readable for users with low vision or color blindness. For example, high-contrast settings ensure that captions and controls stand out against the background, aiding those who have difficulty distinguishing between similar colors. Additionally, [publishers](https://content.ex.co/glossary#publisher) can use custom CSS to adjust color schemes to fit specific accessibility needs, providing a tailored viewing experience for all users. ## Captioning, subtitles, and transcripts for audio content Our player supports closed captions, which include text for both dialogue and important audio cues. For example, if a video features a car with its engine running, captions might display ‘engine running’ to provide context for users who are deaf or hard of hearing.  We also offer transcripts that provide a complete written record of the video's content. For instance, if a video includes a scene where music is playing, the transcript will note this with a line like ‘\[music playing\]’ to help users understand the audio context. ## Further resources and reading For more information on web accessibility, consider visiting the [Web Content Accessibility Guidelines (WCAG)](https://www.w3.org/WAI/WCAG21/quickref/), which set the global standard for accessibility. You can also visit the [World Wide Web Consortium (W3C)](https://www.w3.org/standards/webdesign/accessibility) accessibility section for detailed standards and strategies. *Want to brainstorm ways of making your website more accessible?* *Contact us below.* ### Speak to an expert ## Recent posts ## About Amit Golan Gutin Amit Golan Gutin joined EX.CO as Product Marketing Lead in June 2024. Prior to EX.CO, Amit managed Product Marketing at Eko, Yext, Payoneer and Ibexa, respectively. He has an MBA in Marketing and Computer Information Systems from Baruch College. Amit lives in New York City and is an avid runner and traveler. [More posts by Amit Golan Gutin](https://blog.ex.co/author/amit-golan-gutin) ## Topics [Company News](https://blog.ex.co/tag/company-news), [Digital Publishing](https://blog.ex.co/tag/digital-publishing), [User Experience](https://blog.ex.co/tag/user-experience), [Video Content](https://blog.ex.co/tag/video-content), [OVP](https://blog.ex.co/tag/ovp), [Accessibility](https://blog.ex.co/tag/accessibility), ## Sign up to our newsletter [Back to Blog Home](https://blog.ex.co/) [![logo](https://blog.ex.co/hubfs/images/logos/exco/EXCO_Logo_Color_200w.png)](https://ex.co) [![LinkedIn](https://ex.co/wp-content/themes/tg/assets/images/parts/footer/icon-linkedin.svg)](https://www.linkedin.com/company/excoplatform) [![X](https://ex.co/wp-content/themes/tg/assets/images/parts/footer/icon-twitter-x.svg)](https://twitter.com/excoplatform) [![YouTube](https://ex.co/wp-content/themes/tg/assets/images/parts/footer/icon-youtube.svg)](https://www.youtube.com/channel/UCc99IT0x9Za1uQ_r8b1PwXQ?view_as=subscriber) Platform - [OVP](https://ex.co/ovp/) - [Ad Server](https://ex.co/ad-server/) - [Monetization](https://ex.co/monetization/) - [Content](https://ex.co/content/) - [Player](https://ex.co/player/) - [Vertical](https://ex.co/vertical-player/) Solutions - [Publishers](https://ex.co/publishers/) - [Advertisers](https://ex.co/advertisers/) - [Sales Houses](https://ex.co/ad-partners/) - [CTV/DOOH](https://ex.co/ad-server/) Resources - [Case Studies](https://ex.co/case-study/) - [Blog](https://blog.ex.co/) - [Help Center](https://support.ex.co/) - [Industry Guides](https://ex.co/guides/) - [Glossary](https://content.ex.co/glossary) Company - [Contact](https://ex.co/contact/) - [About us](https://ex.co/about/) - [Press Room](https://ex.co/about/news/) - [Careers](https://ex.co/careers/) - [Events](https://ex.co/events/) Sign up to our newsletter ![Google Certified Publishing Partner](https://ex.co/wp-content/uploads/2024/09/logo-google.svg) ![ISO/IEC 27001-2002 Certified Company. 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