How to Stay Ahead During Economic Uncertainty: 5 Fool-Proof Video Advertising Strategies for 2025

How to Stay Ahead During Economic Uncertainty: 5 Fool-Proof Video Advertising Strategies for 2025

May 13, 2025

Here are five strategies to help publishers, media groups, brands, and agencies stay ahead this year, no matter what the economy throws our way. The global economy isn’t just rocky—it’s full-on unpredictable. Between shifting tariffs, political unrest, supply chain strain, and fluctuating consumer confidence, 2025 is testing even the most seasoned media professionals. Ad budgets are being watched like a hawk, teams are running leaner, and...

From Grey to White: How Machine Learning Became the Wizard of Media and Publishing

From Grey to White: How Machine Learning Became the Wizard of Media and Publishing

April 29, 2025

Learn how we’re seeing and shaping machine learning as it transforms the media and publishing space. Not as a gimmick but as a force arriving during a time of need. “Look to my coming at first light on the fifth day. At dawn, look to the East.”

Turning Complexity into Revenue: How EX․CO is Redefining the Video Ad Stack

Turning Complexity into Revenue: How EX․CO is Redefining the Video Ad Stack

April 15, 2025

Watch this video from CTV Connect when EX.CO's Chief Business Officer, Paul Jelinek, described the 4 key components of our ad server for media companies. The future of video advertising is unfolding faster than ever—and it’s multiscreen by default.

How to Spot (and Fix) Unfair Video Auctions in CTV, DOOH, and the Open Web

How to Spot (and Fix) Unfair Video Auctions in CTV, DOOH, and the Open Web

April 08, 2025

Explore what makes a digital video auction truly fair and how media owners can assess whether an online video platform or ad server is offering transparency and equity in bidding. With an abundance of ad inventory across platforms today, video has emerged as the premium format commanding the highest CPMs and engagement rates. As ad dollars shift from traditional television to digital video—including the open web, connected TV (CTV), and digital out-of-home (DOOH)—ensuring...

Top 5 Benefits of an Omnichannel Advertising Strategy

Top 5 Benefits of an Omnichannel Advertising Strategy

March 25, 2025

Learn all the benefits of omnichannel advertising, an approach that ensures your brand delivers a consistent, seamless experience across all platforms. When it comes to reaching customers today, we’re living in a golden age of opportunity. The list of potential touchpoints is endless: social media ads, digital out-of-home (DOOH), connected TV (CTV), mobile apps—the list goes on.

Closing the CTV Advertising Gap: How AI and Machine Learning Unlock $47 Billion in Revenue

Closing the CTV Advertising Gap: How AI and Machine Learning Unlock $47 Billion in Revenue

February 27, 2025

While CTV's potential is clear, several fundamental technical and operational challenges are preventing media owners from fully capitalizing on this opportunity. Learn more. In the early 2000s, the term "cord-cutting" entered the lexicon, referring to the at-the-time novel phenomenon of people ditching their cable TV subscriptions for direct-to-consumer (DTC) streaming services. The wave that started back then has never crested: dependably and in increasing numbers,...

Solving CTV and DOOH's Biggest Monetization Challenges with an Intelligent Ad Server

Solving CTV and DOOH's Biggest Monetization Challenges with an Intelligent Ad Server

February 11, 2025

Discover how EX.CO is optimizing ad monetization as CTV and DOOH take center stage. With machine-learning-driven solutions, media owners can tackle data scarcity, boost auction efficiency, and maximize revenue growth. After a decade of "mobile-first" mantras, advertising's pendulum has swung to supersized proportions: the hottest digital real estate isn't in your pocket, but in the connected TV (CTV) on your living room wall and the digital out-of-home (DOOH) billboards dotting streets, train stops, airports,...

The Hidden Costs of Rushing Your Head-to-Head OVP Tests

The Hidden Costs of Rushing Your Head-to-Head OVP Tests

February 04, 2025

Video monetization is evolving, and choosing the right OVP is key to long-term success. Discover the essential strategies publishers use to evaluate platforms effectively and drive sustainable growth. For online publishers, video monetization has entered a new era of complexity and opportunity. As traditional TV advertising budgets rapidly migrate to digital channels, the pressure to quickly implement or switch online video platforms (OVPs) has never been higher. For many publishers, a single...

Introducing EX.CO's Ad Server for CTV and Digital Out-Of-Home

Introducing EX.CO's Ad Server for CTV and Digital Out-Of-Home

January 31, 2025

Discover how EX.CO's expanded ad server is revolutionizing programmatic advertising for CTV and digital out-of-home (DOOH). Powered by machine-learning technology, the technology boosts revenue across all screens by enhancing auction performance. EX.CO is excited to announce that we are now expanding our ad server offering to meet the unique needs of both CTV and digital out-of-home (DOOH). Powered by advanced machine-learning technology, the EX.CO Ad server is designed to help media owners upgrade their programmatic ad performance in these...

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