At EX.CO, we believe that buying online video should be simple. There are three critical components of digital advertising - scale, quality, and cost - and the most difficult part is identifying partners that achieve all three with finite time and team resources.
Historically, scaling digital campaigns requires managing countless individual partnerships with ad tech companies and publishers. Those partnerships matter, and should always be a part of a well-rounded marketing program, but consolidating some of those partnerships comes with significant benefits, and allows advertisers to achieve liftoff seamlessly while saving time and cutting costs.
For the past 12 years, EX.CO has helped countless brands maximize the value of their advertising dollars. We've helped marketers do this at scale, through our award-winning, cutting-edge, proprietary online video platform.
Below are some standout components of our offering:
1) Premium pre-roll
Dollar-for-dollar, pre-roll video is one of the most effective branding vehicles: one study shows that viewers retain about 95% of their content, a number that drops to just 10% for text ads. It's not hard to understand why: pre-roll ads paired with video content feel significantly less disruptive to consumers than pop ups, leading to very high levels of brand recall–69% on desktop and 72% on mobile.
There's just one problem: because it's so coveted, pre-roll inventory is difficult to find. Tracking down outlets with available space can eat up huge amounts of time for lean teams across advertisers and their media agencies.
EX.CO's centralized workflow is designed to fix this problem. Instead of trudging from publisher to publisher, teams can quickly scale campaigns through direct collaboration with EX.CO's video experts.
Accordingly, media plans are streamlined, fostering an enhanced degree of fluidity: EX.CO's experts automatically optimize scale toward the highest-performing inventory.
2) Streamlined reporting and more effective targeting
This streamlined functionality simplifies the entire online video-buying process for marketers from start to finish. Instead of trying to sift through dozens of measurement reports for useful information, marketers have a unified source to track performance. The same applies to frequency capping—i.e., how often a given ad is shown to a given person—and other campaign parameters.
Then, of course, there's targeting. Finding tactics to get the right ad in front of the right consumer at the right time is more critical. EX.CO's ability to contextually-curate the right inventory ensures that ads are aligned with relevant publisher content.
3) Dedicated client services team
EX.CO's clients have a dedicated client services team that monitors performance on a daily basis and offers optimizations and insights to maximize the impact of their campaigns.
Clients gain ongoing transparency into their campaigns, and can get a clear sense of the audiences their ad resonates with and where they perform best.
4) Highly competitive rates
These are tough times on both ends of the digital advertising equation: advertisers and publishers are both struggling. Advertisers are tasked with doing more with less as their teams shrink. At the same time, advertising rates on the big social platforms have become increasingly expensive.
EX.CO owns and operates premium inventory that cuts out intermediaries that consume nearly half of advertisers’ ad spend. As the technical endpoint in the supply chain, we can pass along the best possible rates to our clients.
Simplifying online video advertising requires effectively balancing scale, quality, and cost. Our innovative platform consolidates partnerships, streamlines workflows, and enhances campaign performance with premium pre-roll, effective targeting, and hands-on support. For over a decade, we've helped brands meaningfully maximize the impact of their online campaigns and we continue to innovate to lead the way as online video experts.
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