BlogPress Release
BlogPress Release
August 28, 2024
Learn what supply path optimization (SPO) is and how it can benefit advertisers. Prior to the digital age, advertising was a straightforward affair. In print, for example, the publisher had ad space in the form of pages and they sold that ad space to advertisers. Publishers conveyed their editorial quality and readership value directly to agencies and brands. This simple set-up...
August 08, 2024
Learn about the standout components of EX․CO's offering which has helped countless brands maximize the value of their advertising dollars. At EX.CO, we believe that buying online video should be simple. There are three critical components of digital advertising - scale, quality, and cost - and the most difficult part is identifying partners that achieve all three with finite time and team resources.
May 08, 2024
Ad tech jargon: digital advertising acronyms explained; glossary of ad tech terms: CPM, CTR, CTV, DMP, DSP, PII, PMP, ROAS, ROI, RPM, RTB, SSP. It’s no secret that the world of ad tech uses an entirely different language, with terms like DSP, SSP, DMP, and many more mind-boggling acronyms. Technically speaking, these terms are actually initialisms – terms identified strictly by their first letter like DNA or DIY –while acronyms are...
April 02, 2024
Learn the basic components of programmatic advertising in this quick overview. On the internet, programmatic ads are everywhere. Odds are, you've already seen a few hundred today, given that—of the 1,622 ads that internet users encounter daily—98% are digital, and 90% of those are programmatic. And more specifically, programmatic video ad spend is expected to reach $96.98...
February 05, 2024
There are so many iconic ads that play during the Big Game's commercial break, but here are 9 of our popular picks and how they've changed over the years. Editor’s Note: This blog post was originally published in February 2023 but has been updated. Every February in the US, the widely anticipated American Football game of the year finishes the football season with a bang. And more importantly, it's one of the few events where people actually look...
October 16, 2023
We recap AdExchanger's Programmatic I/O event and explore some of the pressing questions that the industry is still grappling with. With over 1,200 people in attendance, AdExchanger’s Programmatic I/O is undoubtedly one of the most anticipated events in the advertising industry, providing a platform for experts to discuss the latest trends, challenges, and opportunities in programmatic advertising. However, even after the event...
March 27, 2023
Increase your monetization opportunities. Learn about EX.CO's new feature that allows publishers to upload YouTube video content directly into the EX.CO platform. Updated: March 28, 2023 It’s a well-known fact that publishers, both small and large, are actively creating video content for YouTube. And why not? According to Statista, YouTube has over 2.6B monthly users worldwide.
February 21, 2023
Sometimes, ad tech can be pretty confusing. Here are 5 things that don't make sense about ad tech. We all know that ad tech is an ever-changing market, and it can be difficult to keep up with the latest trends. And with ad tech growth projected to increase from $438 billion in 2021 to $1 trillion in 2030, it won’t be slowing down anytime soon. As digital publishers and advertisers, understanding...
February 14, 2023
Walled gardens aren't the only option. Advertising beyond the walled gardens can be your key to success. If you've spent any amount of time in the digital media trenches, you're likely familiar with the concept of "walled gardens."