The Silent Killers in Your Ad Tech Stack: 4 Red Flags You Can’t Afford to Ignore

The Silent Killers in Your Ad Tech Stack: 4 Red Flags You Can’t Afford to Ignore

July 17, 2025

The right partner brings transparency. And the red flags that signal a bad one? They’re not hard to spot—if you’re paying attention. Publisher-oriented third-party vendors have one main task: to make their product work, in most cases by generating revenue for the publisher. If they can’t make that happen, they’ll tend to do the next best thing—i.e., try to make their product seem like it’s working.

How The Autopian Revved Up Engagement and Revenue—Without Sacrificing UX

How The Autopian Revved Up Engagement and Revenue—Without Sacrificing UX

July 08, 2025

The Autopian used EX.CO’s video platform to boost engagement and revenue by 27%—all while preserving its unique voice and an exceptional user experience. If you care about cars, you know about The Autopian. Launched by Jason Torchinsky and David Tracy—the two most-read Jalopnik writers—along with prolific businessman/TV personality Beau Boeckmann, The Autopian is a daily ode to car culture, combining irreverent analysis of the day's news with deep...

How EX.CO Delivered a Flawless Livestream for VentureBeat

How EX.CO Delivered a Flawless Livestream for VentureBeat

June 25, 2025

Learn how EX.CO powered a flawless livestream for VentureBeat, delivering seamless video and zero glitches. Since launching in 2006, VentureBeat has been a go-to source for tech news — covering the biggest names in the industry alongside the up-and-comers aiming to disrupt them. But the brand is more than just a publication. Through flagship events like the GamesBeat Summit, AI Impact Tour, and VB...

Solving CTV and DOOH's Biggest Monetization Challenges with an Intelligent Ad Server

Solving CTV and DOOH's Biggest Monetization Challenges with an Intelligent Ad Server

February 11, 2025

Discover how EX.CO is optimizing ad monetization as CTV and DOOH take center stage. With machine-learning-driven solutions, media owners can tackle data scarcity, boost auction efficiency, and maximize revenue growth. After a decade of "mobile-first" mantras, advertising's pendulum has swung to supersized proportions: the hottest digital real estate isn't in your pocket, but in the connected TV (CTV) on your living room wall and the digital out-of-home (DOOH) billboards dotting streets, train stops, airports,...

The Hidden Costs of Rushing Your Head-to-Head OVP Tests

The Hidden Costs of Rushing Your Head-to-Head OVP Tests

February 04, 2025

Video monetization is evolving, and choosing the right OVP is key to long-term success. Discover the essential strategies publishers use to evaluate platforms effectively and drive sustainable growth. For online publishers, video monetization has entered a new era of complexity and opportunity. As traditional TV advertising budgets rapidly migrate to digital channels, the pressure to quickly implement or switch online video platforms (OVPs) has never been higher. For many publishers, a single...

Introducing EX.CO's Ad Server for CTV and Digital Out-Of-Home

Introducing EX.CO's Ad Server for CTV and Digital Out-Of-Home

January 31, 2025

Discover how EX.CO's expanded ad server is revolutionizing programmatic advertising for CTV and digital out-of-home (DOOH). Powered by machine-learning technology, the technology boosts revenue across all screens by enhancing auction performance. EX.CO is excited to announce that we are now expanding our ad server offering to meet the unique needs of both CTV and digital out-of-home (DOOH). Powered by advanced machine-learning technology, the EX.CO Ad server is designed to help media owners upgrade their programmatic ad performance in these...

How EX.CO's Video Platform Changed the Game for Spain's Largest Media Group

How EX.CO's Video Platform Changed the Game for Spain's Largest Media Group

January 30, 2025

See how EX.CO helped Spain’s largest media group transform engagement, scale seamlessly, and drive more revenue—without disrupting the user experience. Alayans Media Group is one of the most significant digital media consortiums in Spain, home to many of the country's most influential and widely-read publishers. Their 28 million avid users—totaling 90% of Spain's digital audience—turn to them for news and commentary on every subject under the sun:...

Top 5 Questions Publishers Should Ask Their Video Partners

Top 5 Questions Publishers Should Ask Their Video Partners

January 22, 2025

The right video partner can transform your strategy. Discover the 5 must-ask questions that help publishers unlock higher engagement, seamless scalability, and boosted revenue. For most of the internet's history, digital publishers viewed video as a nice add-on—great to have, but not a requirement. The hope, back then, was that a selection of on-site video content might compel users to come back more often and to spend more time with what they perceived as the main...

EX.CO Decarbonizing Advertising with Scope3

EX.CO Decarbonizing Advertising with Scope3

December 12, 2024

EX.CO partners with Scope3 to offer Green Media Products, helping advertisers reduce carbon emissions and improve ROI with low-carbon, sustainable inventory and efficient ad technology. The programmatic advertising industry is making significant strides toward sustainability, with more companies finding ways to reduce carbon emissions across both demand and supply. All those bid requests, auctions, data, and server operations require a lot of computing power—and that comes with a...

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