---
title: EX.CO Blog | Erin McKendrick
description: Erin McKendrick joined EX.CO as Content Marketing Specialist in December 2022. Erin has worked in content marketing since the start of her career, previously focusing on New York State tourism and travel via Amtrak. In addition to writing, Erin loves playing video games and writing articles about them. She also received her BA and MA in English from SUNY New Paltz in 2019 and 2021.
---
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# Posts by Erin McKendrick Search the blog
Erin McKendrick joined EX.CO as Content Marketing Specialist in December 2022. Erin has worked in content marketing since the start of her career, previously focusing on New York State tourism and travel via Amtrak. In addition to writing, Erin loves playing video games and writing articles about them. She also received her BA and MA in English from SUNY New Paltz in 2019 and 2021.
[Dwell Time: Why Is It so Important?](https://blog.ex.co/digital-publishing/dwell-time-why-important)
#### [Dwell Time: Why Is It so Important?](https://blog.ex.co/digital-publishing/dwell-time-why-important)
April 11, 2023
Why is dwell time so important when it comes to video? "Dwell time" is one of those digital marketing terms that seems self-explanatory, but actually has a very precise meaning. And fully grasping that precise meaning is important, because "dwell time" is one of the most crucial metrics there is when it comes to visibility in search rankings. So: let's...
[Women's History Month: Obstacles in Digital](https://blog.ex.co/women-in-tech/womens-history-month)
#### [Women's History Month: Obstacles in Digital](https://blog.ex.co/women-in-tech/womens-history-month)
March 14, 2023
Professional women always have challenges to overcome, especially in digital. It's no secret that women have faced numerous challenges throughout history. Each March, inspiring women are rightfully showcased during the month, whether they're known for historical movements or new innovations. There are so many amazing and talented women in the world, but let's focus on the...
[8 Ways to Optimize Your Video Ad Inventory for Media Buyers](https://blog.ex.co/digital-publishing/optimize-video-ad-inventory-for-media-buyers)
#### [8 Ways to Optimize Your Video Ad Inventory for Media Buyers](https://blog.ex.co/digital-publishing/optimize-video-ad-inventory-for-media-buyers)
January 18, 2023
If you are a digital publisher, you need to optimize your video ad inventory for media buyers... If you are a digital publisher who produces content, it’s important that you know how to create the best possible environment that will appeal to a maximum amount of media buyers. This includes fully optimizing your video ad inventory. There are two significant parts of this video inventory...
[Can Video Complement Display Advertising?](https://blog.ex.co/monetization/how-video-complement-display)
#### [Can Video Complement Display Advertising?](https://blog.ex.co/monetization/how-video-complement-display)
January 10, 2023
How does video complement display? Real success in digital advertising lies in ensuring that adverts don’t intrude on a user’s browsing experience... The internet is a noisy place, and there’s no denying it. Last year alone, $521 billion was spent on digital advertising worldwide, which equates to a whole lot of messages vying for attention in a very crowded marketplace. Most users understand that ads are a necessity for publishers or website...
[Predictions: What is the Future of Programmatic Advertising?](https://blog.ex.co/advertising/predictions-future-programmatic-advertising)
#### [Predictions: What is the Future of Programmatic Advertising?](https://blog.ex.co/advertising/predictions-future-programmatic-advertising)
December 22, 2022
Read 2023 predictions about programmatic advertising from today's ad tech industry thought leaders. Over the years, we've seen the advertising industry evolve. And with factors like new technologies, partnerships, recommended guidelines, and privacy compliance issues, it often feels like our industry is changing every day.
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