September 13, 2022
Learn how EX.CO recently helped a leading financial news publisher drive revenue, educate consumers about financial literacy, and improve UX. Financial literacy is getting all the limelight right now, and rightfully so. There are several financial information websites and financial news publishers on the internet vying for consumer attention by providing valuable content. EX.CO had the pleasure of helping one such leading financial news...
August 29, 2022
Ad viewability can lead to billions of wasted dollars if not high enough or measured. Let's look at the top myths about viewability and break them down. Truth be told, the concept of ad viewability (and how to increase it) has been a hot topic across the advertising industry for quite some time. The metric, which refers to how visible ads on a website or mobile app are to users, can lead to billions of ad dollars wasted if not high enough or...
August 11, 2022
Learn about contextual advertising, how it differs from behavioral advertising, why contextual is beneficial, and more in this blog post. If you own a website or work in media, chances are you’ve heard the term “contextual advertising” but you may not understand exactly what it is, how it works, or why it should matter to your business.
July 26, 2022
For video, publishers must learn how to grow subscriptions, be less intrusive and focus on viewability. Read about these priorities for digital publishers. It’s no secret that online video advertising provides a massive revenue opportunity for publishers. Last year alone, digital video advertising spend reached over $55 billion dollars, increasing from $41.44 billion in 2020. As this number continues to rise, building out your website’s video...
April 26, 2022
Learn top ways to prepare your e-commerce store for success during the upcoming gift-giving holidays: Mother's Day, Father's Day & graduation season. Although pandemic restrictions have eased in many parts of the world, most consumers are still making online purchases, as COVID-19 reshaped buying behavior permanently. In fact, eMarketer predicts that worldwide e-commerce sales will surpass $7 trillion by 2025, and according to a March 2022...
April 19, 2022
Here are a few ways to appeal to your target audience and connect with each of your website visitors at every stage of the customer journey. Heading towards a post-pandemic future that will likely be shaped by things like NFTs and the metaverse, e-commerce is more prevalent and crucial to businesses than ever before. Regardless of whether or not you’re a brand, an Etsy shop owner, a Shopify business, or anyone in between, generating...
April 12, 2022
EX.CO has completed the acquisition of Bibblio, a machine-learning technology company with AI-driven recommendation capabilities. We are thrilled to share that EX.CO has completed the acquisition of Bibblio, a machine-learning technology company with AI-driven recommendation capabilities.
March 23, 2022
EX.CO offers native sticky video players that are optimized for digital environments to avoid slowing down your site while promoting a positive UX.
March 22, 2022
EX.CO celebrates incredible women who serve as driving forces at their respective companies. See our insightful interview with inspiring business women. Here at EX.CO, we are fortunate to not only have amazing females as colleagues but to also work day-to-day with many female leaders throughout the digital ecosystem. In celebration of the incredible women who are serving as driving forces at their respective companies, and as EX.CO continues to...
