Posts by Tammy Blythe Goodman Search the blog

Tammy Blythe Goodman joined EX.CO as Head of Brand Marketing and Communications in January 2022. Prior to EX.CO, Tammy managed global communications at Taboola, Innovid, and SpotX, respectively. She has an MFA in Film from Columbia University and a BA in Communications and Literature from American University. Tammy lives in New York City and is a proud rescue dog owner and passionate pluviophile.
    9 Digital Publishing Trends to Look Out for in 2024

    9 Digital Publishing Trends to Look Out for in 2024

    December 14, 2023

    Find out what we predict will be the most significant trends set to shape digital publishing for the coming year and beyond. Some fields are resistant to change; digital publishing is defined by it. With each passing year, it seems, the latest batch of common wisdom is chucked out the window and the rulebook written anew. This tendency felt somewhat less pronounced in 2023, which was in certain respects a transition...

    The Top 10 Online Video Platforms of 2023

    The Top 10 Online Video Platforms of 2023

    December 06, 2023

    Learn which online video platforms (OVPs) will work best for your specific needs and goals. Opportunities abound in online video today. But with dozens of platforms on the market, it can be daunting to navigate this space. Whether you’re a publisher, broadcaster, educator, or independent creator, this blog post rounds up the top partners you should consider for each use case, so you can...

    Recap: Leaders at The Daily Mail and News Corp Talk Monetization at AdMonsters PubForum New Orleans

    Recap: Leaders at The Daily Mail and News Corp Talk Monetization at AdMonsters PubForum New Orleans

    November 30, 2023

    Learn what revenue leaders from DailyMail.com, News Corp, and EX․CO had to say about news monetization during the 2023 AdMonsters Publisher Forum. Publishers of every size, from the smallest local newspaper to the most robust media conglomerate, have spent recent years tinkering with paywalls, adjusting programmatic approaches, and even diversifying revenue streams with events and e-commerce. And yet—despite surging reader interest in the...

    6 Lingering Questions We Have After AdExchanger's Programmatic I/O

    6 Lingering Questions We Have After AdExchanger's Programmatic I/O

    October 16, 2023

    We recap AdExchanger's Programmatic I/O event and explore some of the pressing questions that the industry is still grappling with. With over 1,200 people in attendance, AdExchanger’s Programmatic I/O is undoubtedly one of the most anticipated events in the advertising industry, providing a platform for experts to discuss the latest trends, challenges, and opportunities in programmatic advertising. However, even after the event...

    A New Guide for Publishers: Choosing The Right Online Video Platform (OVP)

    A New Guide for Publishers: Choosing The Right Online Video Platform (OVP)

    October 04, 2023

    Our comprehensive online video platform (OVP) guide is designed to demystify the selection process and empower you with the knowledge and insights you need to make an informed decision. At EX.CO, we know that understanding all of the ins and outs of online video can sometimes be confusing. As video content becomes increasingly important to keep audiences engaged, finding the right online video platform (OVP) for your business is critical to your success. That’s why we’re excited...

    What is an Online Video Platform (OVP)?

    What is an Online Video Platform (OVP)?

    September 14, 2023

    An online video platform, or OVP, is a hub that hosts your video content on the internet. Learn more about what an OVP does. An online video platform, or OVP, is exactly how it sounds—a hub that hosts your video content on the internet. But the purpose and capabilities of OVPs vary, and certain platforms may be a better fit for your web content than others. For many people browsing the internet, video content is...

    What the New IAB Tech Lab Guidelines Mean for Publishers

    What the New IAB Tech Lab Guidelines Mean for Publishers

    July 13, 2023

    Here's everything you need to know about the new IAB Tech Lab guidelines—and what publishers should expect. Last year, the IAB Tech Lab announced proposed changes to its Ad Formats Guidelines for Digital Video and CTV. The guidelines were officially published in September of 2022 which kicked off a workstream for OpenRTB (the communication protocol that enables real-time bidding) to support the new...

    Recap: The Arena Group Talks Video Strategy with EX.CO at AdMonsters Ops

    Recap: The Arena Group Talks Video Strategy with EX.CO at AdMonsters Ops

    July 05, 2023

    The Arena Group's COO Andrew Q. Kraft speaks on stage at the AdMonsters Ops Conference about how they approach video. Both the publishing and digital ad industries are in a period of massive flux, with paradigm-shifting changes occurring on what feels like a monthly basis. From the depreciation of third-party cookies to the IAB's new guidelines surrounding in-stream and out-stream video, ongoing debates about...

    The Rise of Video Advertising: How Digital Publishers are Driving the Industry Forward

    The Rise of Video Advertising: How Digital Publishers are Driving the Industry Forward

    May 09, 2023

    Learn how digital publishers are shaping the video advertising landscape and the key factors contributing to their success. Digital advertising has undergone an incredible transformation in recent years, and the rise of video advertising has played a significant role in this shift. According to a report by Statista, US digital video ad spending is expected to reach $78 billion in 2023, up from $55.34 billion just two...

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