BlogPress Release
BlogPress Release
June 06, 2024
Learn how publisher powerhouse The Arena Group boosted revenue and audience engagement with EX.CO's online video platform. The Arena Group is an online content powerhouse, home to some of the most recognizable names in digital publishing, including Men's Journal, TheStreet, Parade, and many more. Their team of award-winning journalists, storytellers, and content creators have never struggled to attract readers to their...
May 20, 2024
Discover the ins and outs of contextual targeting, how it benefits both advertisers and publishers, and gain valuable insights about best practices. In digital advertising, contextual targeting is a method of strategically placing ads alongside content on a web page that is closely related to the product or service featured in the ad. For example, a company selling swimwear might place an ad alongside or within an article comparing beach...
May 08, 2024
Ad tech jargon: digital advertising acronyms explained; glossary of ad tech terms: CPM, CTR, CTV, DMP, DSP, PII, PMP, ROAS, ROI, RPM, RTB, SSP. It’s no secret that the world of ad tech uses an entirely different language, with terms like DSP, SSP, DMP, and many more mind-boggling acronyms. Technically speaking, these terms are actually initialisms – terms identified strictly by their first letter like DNA or DIY –while acronyms are...
April 02, 2024
Learn the basic components of programmatic advertising in this quick overview. On the internet, programmatic ads are everywhere. Odds are, you've already seen a few hundred today, given that—of the 1,622 ads that internet users encounter daily—98% are digital, and 90% of those are programmatic. And more specifically, programmatic video ad spend is expected to reach $96.98...
March 07, 2024
In honor of Women's History Month and International Women's Day, we've collected impactful advice from a diverse group of women who have made their mark in the industry. In celebration of Women's History Month and International Women’s Day, we're excited to amplify the voices of women shaping the digital media industry. In this special blog post, we've gathered insights and impactful advice from a diverse group of women who have made their mark in the industry....
March 05, 2024
Learn about “The Publisher’s Blueprint for Achieving Successful Video Monetization at Scale" and why it's a must-read for publishers of all sizes. Contrary to popular myths, no digital publisher is too small or under-resourced to capitalize on video monetization. A robust ecosystem of affordable, license-free technology and content syndication partners are ready to help you unlock new revenue sources, even if you’ve never created a single...
January 24, 2024
Learn about the impact of digital ads on the environment, the challenges in offsetting carbon footprints, and actionable steps to reduce carbon emissions. In recent years, the digital advertising industry has taken significant strides towards sustainability, acknowledging the pressing need to address its environmental impact. At first glance, the issue may sound confusing and you may wonder, what on Earth does saving the planet have to do with...
December 14, 2023
Find out what we predict will be the most significant trends set to shape digital publishing for the coming year and beyond. Some fields are resistant to change; digital publishing is defined by it. With each passing year, it seems, the latest batch of common wisdom is chucked out the window and the rulebook written anew. This tendency felt somewhat less pronounced in 2023, which was in certain respects a transition...
December 06, 2023
Learn which online video platforms (OVPs) will work best for your specific needs and goals. Opportunities abound in online video today. But with dozens of platforms on the market, it can be daunting to navigate this space. Whether you’re a publisher, broadcaster, educator, or independent creator, this blog post rounds up the top partners you should consider for each use case, so you can...