Posts by Tammy Blythe Goodman

Tammy Blythe Goodman is VP, Brand Marketing & Communications at EX.CO. Prior to joining EX․CO in 2022, Tammy managed global communications at Taboola, Innovid, and SpotX, respectively. She has an MFA in Film from Columbia University and a BA in Communications and Literature from American University. Tammy lives in New York City and is a proud rescue dog owner and passionate pluviophile.
    Why Digital Publishers Benefit From Prioritizing On-Site Video Content

    Why Digital Publishers Benefit From Prioritizing On-Site Video Content

    October 31, 2024

    Discover the benefits for publishers of prioritizing on-site video over social media distribution. Over the past 15 years, the goal for publishers has largely been to go viral on social media. The website experience was often deprioritized: instead of a loyal audience typing in your URL multiple times a day, potentially millions of readers would encounter individual stories through social media...

    Context Matters: Improving User Experience with Personalized Video

    Context Matters: Improving User Experience with Personalized Video

    October 17, 2024

    Understand why context and personalization matter in digital publishing and the benefits of contextual video recommendations for publishers. In just five minutes of tapping and scrolling, the average smartphone user will come face-to-face with dozens of entities vying for their attention: brands, content creators, influencers, personal friends, and, of course, publishers. Everyone, in 2024, is fighting for a slice of the attentional...

    Lessons in Hindsight: Career Reflections from Women Who’ve Been There

    Lessons in Hindsight: Career Reflections from Women Who’ve Been There

    September 30, 2024

    EX.CO's recent Women in Media Breakfast attendees tell us what career advice they would give to their younger selves. It’s hard to believe that in 2024, events exclusively for women (outside of baby or wedding showers) are still so rare. That’s why I’m incredibly proud to have organized EX.CO’s Women in Media Breakfast event again, alongside our partners at Index Exchange. The media, advertising, and technology...

    Grupo El Progreso Tripled Video Viewability in One Week With EX․CO

    Grupo El Progreso Tripled Video Viewability in One Week With EX․CO

    September 09, 2024

    Grupo El Progreso knew their audiences loved consuming video but they struggled with how to monetize the content. Learn how they drove revenue and dwell time via video with EX․CO. Grupo El Progreso is an institution in the world of Galician journalism. Its portfolio contains such venerable publications as El Progreso, Diario de Pontevedra, and De luns a venres—all of them known for their in-depth journalism and their deep insights across a wide variety of verticals, ranging...

    The Great Video Advertising Bake-Off: Comparing Cookieless Targeting Solutions

    The Great Video Advertising Bake-Off: Comparing Cookieless Targeting Solutions

    July 23, 2024

    Learn about the “Great Video Advertising Bake-Off,” where the heat is on to find the perfect recipe for targeting success in a post-cookie world. Hardly a week goes by without fresh headlines on the death of third-party cookies.

    How EX.CO Helped Turn 1XL into a Video Powerhouse

    How EX.CO Helped Turn 1XL into a Video Powerhouse

    June 26, 2024

    Learn how EX.CO helped turn digital cooperative 1XL into a video powerhouse with out-of-the-box video monetization and management solutions. 1XL is one of the most significant English-language digital media cooperatives in the world, providing advertisers access to 43 local and regional news publishers across the UK and Ireland. With a de-duplicated user reach of 34.7 million, it provides scalable access to over half of the UK digital...

    Recap: Leaders at The Daily Beast and Advance Local Talk News Monetization at AdMonsters Ops 2024

    Recap: Leaders at The Daily Beast and Advance Local Talk News Monetization at AdMonsters Ops 2024

    June 12, 2024

    Executives from The Daily Beast and Advance Local discuss news monetization during a politically charged year at AdMonsters Ops 2024 in New York City. At the start of this year, the outlook for publishers was fairly bleak. GenAI was biting into valuable search business; Google was finally beginning its deprecation of third-party cookies; and the big social platforms were continuing their turn away from news. As it happened, an unlikely savior has...

    How The Arena Group Boosted Engagement and Revenue with EX.CO's Video Platform

    How The Arena Group Boosted Engagement and Revenue with EX.CO's Video Platform

    June 06, 2024

    Learn how publisher powerhouse The Arena Group boosted revenue and audience engagement with EX.CO's online video platform. The Arena Group is an online content powerhouse, home to some of the most recognizable names in digital publishing, including Men's Journal, TheStreet, Parade, and many more. Their team of award-winning journalists, storytellers, and content creators have never struggled to attract readers to their...

    How Contextual Targeting Can Future-Proof Your Brand

    How Contextual Targeting Can Future-Proof Your Brand

    May 20, 2024

    Discover the ins and outs of contextual targeting, how it benefits both advertisers and publishers, and gain valuable insights about best practices. In digital advertising, contextual targeting is a method of strategically placing ads alongside content on a web page that is closely related to the product or service featured in the ad. For example, a company selling swimwear might place an ad alongside or within an article comparing beach...