Posts by Tammy Blythe Goodman Search the blog

Tammy Blythe Goodman is VP, Brand Marketing & Communications at EX.CO. Prior to joining EX․CO in 2022, Tammy managed global communications at Taboola, Innovid, and SpotX, respectively. She has an MFA in Film from Columbia University and a BA in Communications and Literature from American University. Tammy lives in New York City and is a proud rescue dog owner and passionate pluviophile.
    What is Contextual Advertising and Why Does It Matter?

    What is Contextual Advertising and Why Does It Matter?

    August 11, 2022

    Learn about contextual advertising, how it differs from behavioral advertising, why contextual is beneficial, and more in this blog post. If you own a website or work in media, chances are you’ve heard the term “contextual advertising” but you may not understand exactly what it is, how it works, or why it should matter to your business.

    What Publishers Need To Know About Video Monetization

    What Publishers Need To Know About Video Monetization

    July 26, 2022

    For video, publishers must learn how to grow subscriptions, be less intrusive and focus on viewability. Read about these priorities for digital publishers. It’s no secret that online video advertising provides a massive revenue opportunity for publishers. Last year alone, digital video advertising spend reached over $55 billion dollars, increasing from $41.44 billion in 2020. As this number continues to rise, building out your website’s video...

    How To Ensure More of Your Video Ads Get Seen

    How To Ensure More of Your Video Ads Get Seen

    March 23, 2022

    EX.CO offers native sticky video players that are optimized for digital environments to avoid slowing down your site while promoting a positive UX.

    Honoring Female Voices in Digital: Women's History Month

    Honoring Female Voices in Digital: Women's History Month

    March 22, 2022

    EX.CO celebrates incredible women who serve as driving forces at their respective companies. See our insightful interview with inspiring business women. Here at EX.CO, we are fortunate to not only have amazing females as colleagues but to also work day-to-day with many female leaders throughout the digital ecosystem. In celebration of the incredible women who are serving as driving forces at their respective companies, and as EX.CO continues to...

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