Not selling enough inventory? You’re not alone.
It doesn’t matter what industry you are in, or what kind of products you have to sell, every retailer has the same common goal; sell more products. Easy enough if you’re a global online behemoth, but for most, as Harry Potter would no doubt agree, the initial magic can be hard to master.
So, I’ll let you in on a little secret. The trick to being successful in online sales is not about selling at all. The old-fashioned ‘sell, sell, sell’ sales pitch should have died out years ago. Today, it’s about stepping back and listening to what your customers actually want. Get adept at this and you’ll double your sales faster than you can say ‘Expecto Patronum.’
Of course, how you do this really depends on the investment you want to make in your website. If you’re serious about converting more customers, you want to ensure they’re engaged with your brand in the first place.
ALEX AND ANI, the Rhode Island-based jewelry retailer, was able to more than double their online revenue, while developing a more natural bond with their customers. They did this by using personalized interactive digital experiences throughout their online shopping journey.
By adapting one of EX.CO’s customizable templates, they were able to generate a click-through rate of 33%, with a 65% lift in conversions. They asked their customers what they were looking for, led them to a product that matched their needs, and presto; more online sales.
It’s as simple as that.
1. Match Buyers With Products
Today’s e-commerce shoppers are used to seeing pop-up experiences. They expect them really. So, if using a customizable design isn’t something you’ve considered before, then now is the perfect time to start. A concierge-style, personal shopping experience like this could be the difference to making or breaking a sale.
According to the Baymard Institute, nearly 70% of shoppers abandon their cart without making a purchase, and 48% of those potential customers claim that it’s largely due to the extra costs (shipping, tax, fees) being too expensive.
So here’s the perfect opportunity to recover that lost revenue. Stop them in their tracks. Providing customers with a targeted incentive such as money off a purchase, or free shipping, at exactly the point they need it, could be all that’s required to make that conversion.
2. Leverage Exit Intentions
We generally see e-commerce website templates like these perform really well, as they provide added value to an action your customer has already shown an intention to do. You’re giving them a gentle nudge in the right direction at the exact point they need it.
Don’t forget that this means you’re also perfectly placed to increase your Average Order Value (AOV) too. Targeting shoppers with a timely upsell can take them to a higher price point, and adding a little sprinkle of personalization can really help.
You already know what a customer is browsing for, so why not suggest complementary products that match? If they’ve arrived on your site through a customer loyalty link, capitalize on that by welcoming them back. Adding a personal touch makes your brand stand out, and it’s really easy to do.
3. Get Personal
Remember, your average customer has a wealth of websites to shop from, so why should they choose yours? Static, tired stores don’t offer anything new - they’re designed for everyone. Standing out from the crowd with some personalization provides immense value, and ultimately a reason for shoppers to return.
When was the last time you updated your online store?
It doesn’t need to be all about revenue though. Attracting subscribers to a newsletter or loyalty program can be just as effective in boosting your brand. The same principles are true here; offer incentives, leverage exit intentions, and provide recommendations that align with what your customers are looking for. Just approach it in a fun and engaging way and the conversions will follow.
4. Gather Opinions
We’ve found that simple polls with relatable content often provide the best engagement in this regard. It’s human nature to be curious about how others feel, and that’s essentially how you’ll entice people to interact. Pique curiosity, and don’t be afraid to be divisive; the most effective results come from polarizing content. Think of a question, and there’s an editable template you can use to ask it in minutes.
So, what’s stopping you?
EX.CO’s content experience platform makes it simple to get started and it’s completely free for the first 14 days. Common stumbling blocks such as technical adaptability, or a lack of design or development resources don’t apply here; our templates come tailor-made for anyone to use.
No designers. No developers. The power to boost those conversions is all in your hands, and there are over 100 templates available to choose from, each designed to help you reach your goals.
Experience an immediate impact. You can start today and see the results today; our analytics platform updates in real-time. EX.CO also integrates seamlessly with your data, marketing or shop platform too, offering everything you need to boost those conversions.