Why Publishers Are Leaving Money on the Table With Irrelevant Video

Why Publishers Are Leaving Money on the Table With Irrelevant Video

August 19, 2025

Learn how your video strategy may not be matching the intent of your content while also draining your revenue potential. The hidden revenue gap you can’t afford to ignore.

Context Matters: Improving User Experience with Personalized Video

Context Matters: Improving User Experience with Personalized Video

October 17, 2024

Understand why context and personalization matter in digital publishing and the benefits of contextual video recommendations for publishers. In just five minutes of tapping and scrolling, the average smartphone user will come face-to-face with dozens of entities vying for their attention: brands, content creators, influencers, personal friends, and, of course, publishers. Everyone, in 2024, is fighting for a slice of the attentional...

Why Does Audience Segmentation Matter (for Publishers)?

Why Does Audience Segmentation Matter (for Publishers)?

September 06, 2022

How can publishers get started with segmenting audiences? Why is audience segmentation so important, and what are the benefits from doing it? EX.CO's GM, EMEA Marc Thomas explores all the answers and more. The battle for consumer attention is fiercer than ever.

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