Why Does Audience Segmentation Matter (for Publishers)?

Why Does Audience Segmentation Matter (for Publishers)?

September 06, 2022

How can publishers get started with segmenting audiences? Why is audience segmentation so important, and what are the benefits from doing it? EX.CO's GM, EMEA Marc Thomas explores all the answers and more. The battle for consumer attention is fiercer than ever.

These E-Commerce Web Templates Actually Convert

These E-Commerce Web Templates Actually Convert

August 01, 2022

Not selling enough inventory? Find out how to drive sales on your e-commerce site by listening to what your customers actually want. Not selling enough inventory? You’re not alone.

3 Reasons Why You Should Add Personalized Content to Your Website

3 Reasons Why You Should Add Personalized Content to Your Website

June 22, 2022

Learn why adding personalized content to your website can dramatically increase the amount of time users spend on your site and ultimately drive sales. As a consumer, what catches your attention and keeps you scrolling on a website for longer? Is it personalized content and product recommendations that hit exactly what you’re looking for? Or maybe a personalized experience on-site that mimics the in-person sales interaction you’d have at a...

How to Make Your Blog Post Content More Engaging

How to Make Your Blog Post Content More Engaging

May 12, 2022

Learn how to take your content marketing efforts to the next level with unique, interactive content for your blog. So, you’ve written a blog post. Will anyone read it? I know. That’s the million dollar question! You umm and ahh for hours over the content, the style, and the keywords. You put in the research, you unleash your best ideas, and then…. The wait. The uncertainty. Will this be the post that goes...

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