What is Zero-Party Data?

What is Zero-Party Data?

July 12, 2022

Learn the differences between zero-party data and first-party data, why zero-party data is so important, and how e-commerce companies can collect it. Do you have a corner market that you go to every day? Does the owner of that market know, because you’ve been going there for weeks/months/years, that your dog’s name is Hobo, that your favorite color is green, that you want to buy a candy bar but are on a diet and that you are going to buy a...

Advantages of Interactive Experiences for Customer Education

Advantages of Interactive Experiences for Customer Education

June 27, 2022

This article explains why customer education needs to be at the forefront of any brand's online activity and how to easily create interactive experiences. “What goes into making this personal care product?”

3 Reasons Why You Should Add Personalized Content to Your Website

3 Reasons Why You Should Add Personalized Content to Your Website

June 22, 2022

Learn why adding personalized content to your website can dramatically increase the amount of time users spend on your site and ultimately drive sales. As a consumer, what catches your attention and keeps you scrolling on a website for longer? Is it personalized content and product recommendations that hit exactly what you’re looking for? Or maybe a personalized experience on-site that mimics the in-person sales interaction you’d have at a...

How to Make Your Blog Post Content More Engaging

How to Make Your Blog Post Content More Engaging

May 12, 2022

Learn how to take your content marketing efforts to the next level with unique, interactive content for your blog. So, you’ve written a blog post. Will anyone read it? I know. That’s the million dollar question! You umm and ahh for hours over the content, the style, and the keywords. You put in the research, you unleash your best ideas, and then…. The wait. The uncertainty. Will this be the post that goes...

How To Attract (and Convert) More E-Commerce Leads

How To Attract (and Convert) More E-Commerce Leads

April 19, 2022

Here are a few ways to appeal to your target audience and connect with each of your website visitors at every stage of the customer journey. Heading towards a post-pandemic future that will likely be shaped by things like NFTs and the metaverse, e-commerce is more prevalent and crucial to businesses than ever before. Regardless of whether or not you’re a brand, an Etsy shop owner, a Shopify business, or anyone in between, generating...

EX.CO Acquires Machine-Learning Company Bibblio

EX.CO Acquires Machine-Learning Company Bibblio

April 12, 2022

EX.CO has completed the acquisition of Bibblio, a machine-learning technology company with AI-driven recommendation capabilities. We are thrilled to share that EX.CO has completed the acquisition of Bibblio, a machine-learning technology company with AI-driven recommendation capabilities.

How this CPG retailer earned 1055x their CTR benchmark with EX.CO

How this CPG retailer earned 1055x their CTR benchmark with EX.CO

March 18, 2020

A leading, global CPG company found success with data collection, segmentation and conversions using EX.CO's interactive content platform.

How a major haircare brand drove 253% brand uplift with interactive content

How a major haircare brand drove 253% brand uplift with interactive content

March 05, 2020

Drive brand uplift with interactive content. Learn how this brand used interactive content to promote its products to the right people at the right time.

< Newer Older >