Google's Core Web Vitals Explained

Google's Core Web Vitals Explained

March 15, 2023

What do you think of Google's Core Web Vitals? Let's talk about everything you need to know as a publisher. Google's updated page performance standards called Core Web Vitals launched in the summer of 2021. Here's what publishers and businesses need to know about taking action to protect your page and search rankings. Google's standards are designed to measure how readers experience a webpage....

These E-Commerce Web Templates Actually Convert

These E-Commerce Web Templates Actually Convert

August 01, 2022

Not selling enough inventory? Find out how to drive sales on your e-commerce site by listening to what your customers actually want. Not selling enough inventory? You’re not alone.

What is Zero-Party Data?

What is Zero-Party Data?

July 12, 2022

Learn the differences between zero-party data and first-party data, why zero-party data is so important, and how e-commerce companies can collect it. Do you have a corner market that you go to every day? Does the owner of that market know, because you’ve been going there for weeks/months/years, that your dog’s name is Hobo, that your favorite color is green, that you want to buy a candy bar but are on a diet and that you are going to buy a...

Advantages of Interactive Experiences for Customer Education

Advantages of Interactive Experiences for Customer Education

June 27, 2022

This article explains why customer education needs to be at the forefront of any brand's online activity and how to easily create interactive experiences. “What goes into making this personal care product?”

3 Ways To Turn Passive Users into Active Participants

3 Ways To Turn Passive Users into Active Participants

May 25, 2022

Meeting the Future: How publishers can continue to build healthy audience habits that turn passive users into active participants. With media and technology trends endlessly evolving, publishers are met with many considerations when it comes to maintaining revenue growth and audience relationships. Following the release of the Association of Online Publishers (AOP)’s report, “Meeting the Future,” EX.CO met with leading...

How Every Publisher Can Engage Audiences Around the Big Game (and Other Sporting Events)

How Every Publisher Can Engage Audiences Around the Big Game (and Other Sporting Events)

February 09, 2022

See how you can engage readers and become a part of their Superbowl Sunday with EX.CO's tips for publishers looking to win their audience's attention. Soon enough, the American football season will culminate in the much anticipated showdown between the .

Keep your website current with interactive content

Keep your website current with interactive content

April 04, 2020

Repurpose old content by turning it into interactive content. Re-up important posts by turning them into measurable, engaging content experiences.

< Newer Older >