--- title: "Lessons in Hindsight: Career Reflections from Women Who’ve Been There" description: EX.CO's recent Women in Media Breakfast attendees tell us what career advice they would give to their younger selves. image: https://blog.ex.co/hubfs/images/blog/article/Women%20in%20Media%202024/blog-women_media_2024-header.jpg --- [![EX.CO](https://ex.co/wp-content/themes/tg/assets/images/general/logo-dark.svg "EX.CO Home")](https://ex.co)[Blog](https://blog.ex.co/)Press Release [Get in touch](https://ex.co/contact/) - [Login](https://login.ex.co/login) - [Contact Sales](https://ex.co/contact/) - My Platform - Technology - [OVP](https://ex.co/ovp/) - [Monetization](https://ex.co/monetization/) - [CMS](https://ex.co/cms/) - [Player](https://ex.co/player/) - [Vertical](https://ex.co/vertical-player/) - Solutions - [Publishers](https://ex.co/publishers/) - [CTV/DOOH](https://ex.co/ad-server/) - [Sales Houses](https://ex.co/ad-partners/) - [Advertisers](https://ex.co/advertisers/) - Resources - [Case Studies](https://ex.co/case-study/) - [Blog](https://blog.ex.co/) - [Help Center](https://support.ex.co/) - [Industry Guides](https://ex.co/guides/) - [Glossary](https://content.ex.co/glossary) - [Get in touch](https://ex.co/contact/) - [Contact Sales](https://ex.co/contact/) - Company - [About us](https://ex.co/about/) - [Leadership](https://ex.co/leadership-team/) - [Careers](https://ex.co/careers/) - [Press Room](https://ex.co/about/news/) # Lessons in Hindsight: Career Reflections from Women Who’ve Been There September 30, 2024 - by [Tammy Blythe Goodman](https://blog.ex.co/author/tammy-blythe-goodman) ![](https://blog.ex.co/hubfs/images/blog/article/Women%20in%20Media%202024/blog-women_media_2024-header.jpg) It’s hard to believe that in 2024, events exclusively for women (outside of baby or wedding showers) are still so rare. That’s why I’m incredibly proud to have organized EX.CO’s Women in Media Breakfast event again, alongside our partners at Index Exchange. The media, advertising, and technology spaces are often dominated by our male counterparts, making it all the more special to be part of a company that champions exceptional [female leaders](https://blog.ex.co/women-in-tech/womens-history-month) and prioritizes women-centered events. It was a true privilege to connect with and be inspired by so many talented women from across our industry. As a follow up, I created this special blog post to capture the collective [wisdom](https://blog.ex.co/womens-in-media-expert-advice-for-success) of our event attendees by asking them: ## What career advice would you give to your younger self? Below are some of the responses I received.  ![Victoria](https://blog.ex.co/hs-fs/hubfs/images/blog/article/Women%20in%20Media%202024/Victoria.jpg?width=1080&height=1080&name=Victoria.jpg) "To my younger self: Build relationships and grow your network—it's as important as the work itself. Every brand, big or small, faces similar challenges, but what sets your career apart is the people and the growth you experience. Be adaptable; the workplace is unpredictable. Being laid off twice taught me that resilience is key. Always know when to speak up and when to listen. Keep an open mind, stay patient, and remember that every setback is a chance to rediscover your strengths." Victoria Shaul Programmatic Lead at HSAD ![Stacey](https://blog.ex.co/hs-fs/hubfs/images/blog/article/Women%20in%20Media%202024/Stacey.jpg?width=1080&height=1080&name=Stacey.jpg) “I would tell my younger self to be more confident and to not be afraid to speak up. If I’m thinking of a question, most likely others are most likely thinking something similar. Also, don’t be afraid to be yourself – there are many people, but only one you, so have that confidence to let it shine through!”   Stacy Gomez Head of Digital Operations at Omnicom ![Lora](https://blog.ex.co/hs-fs/hubfs/images/blog/article/Women%20in%20Media%202024/Lora.jpg?width=1080&height=1080&name=Lora.jpg) "To my younger self dreaming of being a TV reporter, embrace your unexpected journey. From Kansas to NYC, your unique path—whether like mine - copywriting, media, marketing, corporate sales, and publishing—will enrich you in ways you can’t yet see. Every role builds transferable skills, and each twist offers growth. Celebrate your wins and stay open to pivots. Your dreams may evolve, but keep their essence alive in everything you do. Trust the process and remember: each experience shapes you into the professional you’re meant to be. Your unique journey is its own kind of success story."   Lora Logan VP, Advertising Partnerships at Guardian News & Media ![Shannon](https://blog.ex.co/hs-fs/hubfs/images/blog/article/Women%20in%20Media%202024/Shannon.jpg?width=1080&height=1080&name=Shannon.jpg) "The path is not linear, there is opportunity in chaos and always ask for equity (e.g. shares in stock). Additionally, prioritize work-life balance—your well-being is just as important as your career achievements!"   Shannon Rudd Founder & Principal at SRudd Consulting ![Jackie](https://blog.ex.co/hs-fs/hubfs/images/blog/article/Women%20in%20Media%202024/Jackie.jpg?width=1080&height=1080&name=Jackie.jpg) "Stay curious, and say yes to different roles and experiences. Then, focus on what you’re good at, what you enjoy doing, and what you can get paid well on. It’s going to be real tough to go at it alone – harness the power of your tribe, which is comprised of the mentors and the allies who root for you. They are the difference makers in you unleashing your full potential. Eliminate the noise. Stay true to you because your uniqueness is your strongest value proposition."   Jackie Perez Director, Programmatic Sales at Spectrum Reach ![Vanessa](https://blog.ex.co/hs-fs/hubfs/images/blog/article/Women%20in%20Media%202024/Vanessa.jpg?width=1080&height=1080&name=Vanessa.jpg) "Don't be afraid to believe in yourself or doubt your abilities. You are your own greatest obstacle. Trust in what you know and have the confidence to push past self-imposed limitations. Most importantly, have fun while doing all of it!"   Vanessa Eng Head of Programmatic at Qortex ![Carryl_Pierre](https://blog.ex.co/hs-fs/hubfs/images/blog/article/Women%20in%20Media%202024/Carryl_Pierre.jpg?width=1080&height=1080&name=Carryl_Pierre.jpg) "Say yes to new opportunities in far-away places, and always ask for what you want. Make friends with the boss, seek out influential executives, and create mutually beneficial relationships. Get involved in industry organizations, look for leadership opportunities, and apply to Cannes Lions before you’re 30. Keep learning to stay relevant, practice work-life integration, and always use your vacation time. Career satisfaction is more than perks—find a coach, mentor, and a feedback team. Learn about salary bands, ask for raises, and back it up with a strong rationale."   Carryl Pierre-Drews EVP, Chief Marketing Officer at IAB ![Johanna](https://blog.ex.co/hs-fs/hubfs/images/blog/article/Women%20in%20Media%202024/Johanna.jpg?width=1080&height=1080&name=Johanna.jpg) "Age is just a number and gender is just a gender. The best advice I could give my younger self is to not doubt myself or my capabilities. You are where you are for a reason. When I was younger, I often found myself in a male dominant and much older circle of management teams. I was technically the least experienced and youngest whilst also the only woman. This meant that I would continuously doubt myself and my voice until I learned how to cut through that noise. Part of that was trusting myself and my capabilities more than anything."   Johanna Bergqvist GM, The Americas at EX.CO *Want to continue the conversation about empowering women in the workplace? We’d love to hear from you! Connect directly by submitting your information below. * ### Speak to an expert ## Recent posts ## About Tammy Blythe Goodman Tammy Blythe Goodman is VP, Brand Marketing & Communications at EX.CO. Prior to joining EX․CO in 2022, Tammy managed global communications at Taboola, Innovid, and SpotX, respectively. She has an MFA in Film from Columbia University and a BA in Communications and Literature from American University. Tammy lives in New York City and is a proud rescue dog owner and passionate pluviophile. 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