Women in Media: Expert Advice for Success from Industry Trailblazers

Women in Media: Expert Advice for Success from Industry Trailblazers

March 07, 2024

In honor of Women's History Month and International Women's Day, we've collected impactful advice from a diverse group of women who have made their mark in the industry. In celebration of Women's History Month and International Women’s Day, we're excited to amplify the voices of women shaping the digital media industry. In this special blog post, we've gathered insights and impactful advice from a diverse group of women who have made their mark in the industry....

6 Lingering Questions We Have After AdExchanger's Programmatic I/O

6 Lingering Questions We Have After AdExchanger's Programmatic I/O

October 16, 2023

We recap AdExchanger's Programmatic I/O event and explore some of the pressing questions that the industry is still grappling with. With over 1,200 people in attendance, AdExchanger’s Programmatic I/O is undoubtedly one of the most anticipated events in the advertising industry, providing a platform for experts to discuss the latest trends, challenges, and opportunities in programmatic advertising. However, even after the event...

8 Ways to Optimize Your Video Ad Inventory for Media Buyers

8 Ways to Optimize Your Video Ad Inventory for Media Buyers

January 18, 2023

If you are a digital publisher, you need to optimize your video ad inventory for media buyers... If you are a digital publisher who produces content, it’s important that you know how to create the best possible environment that will appeal to a maximum amount of media buyers. This includes fully optimizing your video ad inventory. There are two significant parts of this video inventory...

Predictions: What is the Future of Programmatic Advertising?

Predictions: What is the Future of Programmatic Advertising?

December 22, 2022

Read 2023 predictions about programmatic advertising from today's ad tech industry thought leaders. Over the years, we've seen the advertising industry evolve. And with factors like new technologies, partnerships, recommended guidelines, and privacy compliance issues, it often feels like our industry is changing every day.

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