--- title: EX.CO Blog | EX.CO Team (2) description: With ten years in the adtech space, and countless more years' industry experience from each member of our global teams, we at EX.CO are well placed to offer our two cents on the state of the sector, the impact of new developments, and provide answers to the questions you've always pondered. (2) --- [![EX.CO](https://ex.co/wp-content/themes/tg/assets/images/general/logo-dark.svg "EX.CO Home")](https://ex.co)[Blog](https://blog.ex.co/)Press Release [Get in touch](https://ex.co/contact/) - [Login](https://login.ex.co/login) - [Contact Sales](https://ex.co/contact/) - My Platform - Technology - [OVP](https://ex.co/ovp/) - [Monetization](https://ex.co/monetization/) - [CMS](https://ex.co/cms/) - [Player](https://ex.co/player/) - [Vertical](https://ex.co/vertical-player/) - Solutions - [Publishers](https://ex.co/publishers/) - [CTV/DOOH](https://ex.co/ad-server/) - [Sales Houses](https://ex.co/ad-partners/) - [Advertisers](https://ex.co/advertisers/) - Resources - [Case Studies](https://ex.co/case-study/) - [Blog](https://blog.ex.co/) - [Help Center](https://support.ex.co/) - [Industry Guides](https://ex.co/guides/) - [Glossary](https://content.ex.co/glossary) - [Get in touch](https://ex.co/contact/) - [Contact Sales](https://ex.co/contact/) - Company - [About us](https://ex.co/about/) - [Leadership](https://ex.co/leadership-team/) - [Careers](https://ex.co/careers/) - [Press Room](https://ex.co/about/news/) [All posts](https://blog.ex.co/) # Posts by EX.CO Team Search the blog With ten years in the adtech space, and countless more years' industry experience from each member of our global teams, we at EX.CO are well placed to offer our two cents on the state of the sector, the impact of new developments, and provide answers to the questions you've always pondered. [Make or Break Your Video Strategy: How To Increase Viewability on Your Site](https://blog.ex.co/monetization/make-or-break-your-video-strategy-how-to-increase-viewability-on-your-site) #### [Make or Break Your Video Strategy: How To Increase Viewability on Your Site](https://blog.ex.co/monetization/make-or-break-your-video-strategy-how-to-increase-viewability-on-your-site) June 07, 2022 Learn how to create a successful video strategy that brings in the revenue you want to see, while maintaining a positive experience for your reader. [EX.CO Acquires Video Technology Company Cedato](https://blog.ex.co/company-news/ex-co-acquires-cedato) #### [EX.CO Acquires Video Technology Company Cedato](https://blog.ex.co/company-news/ex-co-acquires-cedato) April 22, 2021 Cedato will become part of EX.CO’s interactive platform, providing publishers & businesses AI tech, yield optimization, and improved page performance. [How Publishers Can Prioritize Monetization Without Compromising on UX](https://blog.ex.co/video-content/how-publishers-can-prioritize-monetization-without-compromising-on-ux) #### [How Publishers Can Prioritize Monetization Without Compromising on UX](https://blog.ex.co/video-content/how-publishers-can-prioritize-monetization-without-compromising-on-ux) July 29, 2020 Learn the key things every publisher needs to know about video advertising that could help you maximize revenue and improve UX. [\< Newer](https://blog.ex.co/author/ex-co-team/page/1) Older \> #### Sign up to the EX.CO newsletter! [![logo](https://blog.ex.co/hubfs/images/logos/exco/EXCO_Logo_Color_200w.png)](https://ex.co) [![LinkedIn](https://ex.co/wp-content/themes/tg/assets/images/parts/footer/icon-linkedin.svg)](https://www.linkedin.com/company/excoplatform) [![X](https://ex.co/wp-content/themes/tg/assets/images/parts/footer/icon-twitter-x.svg)](https://twitter.com/excoplatform) [![YouTube](https://ex.co/wp-content/themes/tg/assets/images/parts/footer/icon-youtube.svg)](https://www.youtube.com/channel/UCc99IT0x9Za1uQ_r8b1PwXQ?view_as=subscriber) Platform - [OVP](https://ex.co/ovp/) - [Ad Server](https://ex.co/ad-server/) - [Monetization](https://ex.co/monetization/) - [Content](https://ex.co/content/) - [Player](https://ex.co/player/) - [Vertical](https://ex.co/vertical-player/) Solutions - [Publishers](https://ex.co/publishers/) - [Advertisers](https://ex.co/advertisers/) - [Sales Houses](https://ex.co/ad-partners/) - [CTV/DOOH](https://ex.co/ad-server/) Resources - [Case Studies](https://ex.co/case-study/) - [Blog](https://blog.ex.co/) - [Help Center](https://support.ex.co/) - [Industry Guides](https://ex.co/guides/) - [Glossary](https://content.ex.co/glossary) Company - [Contact](https://ex.co/contact/) - [About us](https://ex.co/about/) - [Press Room](https://ex.co/about/news/) - [Careers](https://ex.co/careers/) - [Events](https://ex.co/events/) Sign up to our newsletter ![Google Certified Publishing Partner](https://ex.co/wp-content/uploads/2024/09/logo-google.svg) ![ISO/IEC 27001-2002 Certified Company. MQA Certification UK Ltd.](https://ex.co/wp-content/uploads/2024/09/ISO.svg) ![IAB member](https://ex.co/wp-content/uploads/2024/09/logo-iab.svg) ![IAB Europe Transparency and Consent Framework Registered Vendor](https://ex.co/wp-content/uploads/2024/09/logo-iab-framework.svg) ![AOP Associate Member](https://ex.co/wp-content/uploads/2024/09/logo-aop.svg) ![Human](https://ex.co/wp-content/uploads/2024/09/logo-human.svg) - [Terms of Service](https://ex.co/terms-of-services/) - [Cookie Policy](https://ex.co/cookies-policy/) - [Privacy Policy](https://ex.co/privacy-policy/) - [Accessibility](https://ex.co/accessibility/)