Posts by EX.CO Team Search the blog

With ten years in the adtech space, and countless more years' industry experience from each member of our global teams, we at EX.CO are well placed to offer our two cents on the state of the sector, the impact of new developments, and provide answers to the questions you've always pondered.
    Make or Break Your Video Strategy: How To Increase Viewability on Your Site

    Make or Break Your Video Strategy: How To Increase Viewability on Your Site

    June 07, 2022

    Learn how to create a successful video strategy that brings in the revenue you want to see, while maintaining a positive experience for your reader.

    3 Ways To Turn Passive Users into Active Participants

    3 Ways To Turn Passive Users into Active Participants

    May 25, 2022

    Meeting the Future: How publishers can continue to build healthy audience habits that turn passive users into active participants. With media and technology trends endlessly evolving, publishers are met with many considerations when it comes to maintaining revenue growth and audience relationships. Following the release of the Association of Online Publishers (AOP)’s report, “Meeting the Future,” EX.CO met with leading...

    How Every Publisher Can Engage Audiences Around the Big Game (and Other Sporting Events)

    How Every Publisher Can Engage Audiences Around the Big Game (and Other Sporting Events)

    February 09, 2022

    See how you can engage readers and become a part of their Superbowl Sunday with EX.CO's tips for publishers looking to win their audience's attention. Soon enough, the American football season will culminate in the much anticipated showdown between the .

    Predictions: Web Design Trends We’ll Be Seeing in 2022

    Predictions: Web Design Trends We’ll Be Seeing in 2022

    January 12, 2022

    Interactive content, editorial formats, and online communities creation are 2022 web trends we'll see this year. In today's digital age, it's more important than ever before to stay up with the latest trends. Last year, we saw many brands and businesses discovering ways to connect better with their audiences through interactive content, more digestible editorial formats, and the creation of online...

    Publishers Keep Calm and Start Collecting – Learn How VICE, Criteo and PubMatic Are Taking On First-Party Data Collection

    Publishers Keep Calm and Start Collecting – Learn How VICE, Criteo and PubMatic Are Taking On First-Party Data Collection

    September 21, 2021

    Missed last week’s EX.CO-hosted webinar on all things data? Here are 5 tips for publishers from our panel, including experts from VICE, PubMatic and Criteo.

    5 Tips on How to get 2023 Data Ready

    5 Tips on How to get 2023 Data Ready

    August 31, 2021

    Missed the AdMonsters Publisher Forum? Check out this blog post for the key takeaways which include top tips for first-party data collection and more.

    The data opportunity: an eBook to help publishers through a seismic industry shift- with exclusive input from VICE

    The data opportunity: an eBook to help publishers through a seismic industry shift- with exclusive input from VICE

    July 08, 2021

    Learn how publishers can win with the rise of first party data & demise of third party cookies-- with actionable tips & exclusive advice from EX.CO & VICE.

    EX.CO Acquires Video Technology Company Cedato

    EX.CO Acquires Video Technology Company Cedato

    April 22, 2021

    Cedato will become part of EX.CO’s interactive platform, providing publishers & businesses AI tech, yield optimization, and improved page performance.

    Nervous to say goodbye to Third party cookies? Rest easy. Here’s how to fill the data gap.

    Nervous to say goodbye to Third party cookies? Rest easy. Here’s how to fill the data gap.

    April 13, 2021

    With the demise of third party cookies looming, publishers are focusing on new, more effective data collection strategies. Which is right for you?