Since launching in 2006, VentureBeat has been a go-to source for tech news — covering the biggest names in the industry alongside the up-and-comers aiming to disrupt them. But the brand is more than just a publication. Through flagship events like the GamesBeat Summit, AI Impact Tour, and VB Transform, VentureBeat has built a thriving events business that fuels both community and revenue.
These events are more than just marketing moments—they’re content engines. For years, VentureBeat has livestreamed key sessions to expand reach and extend impact. But as anyone who’s attempted a livestream knows, pulling one off without a glitch is rare. With a high-profile event on the horizon, VentureBeat needed a partner who could make things seamless — not just for the sake of the stream, but to protect the reputation of a brand built on technical excellence.
The problem with livestreams? Everything.
For a tech-forward brand like VentureBeat, a poor livestream isn’t just an inconvenience—it’s a branding risk. Yet too often, streams suffer from delays, buffering, dropped feeds, and clunky setups that burden internal teams. What should be a simple extension of an event turns into a technical minefield.
VentureBeat had been down that road before. This time, they wanted the livestream to just work—no glitches, no surprises, no endless troubleshooting.
Why EX.CO was the right partner
For this event, VentureBeat turned to EX.CO’s online video platform (OVP), which includes a robust livestreaming solution. The process was simple: VentureBeat fed in their stream, and EX.CO’s media server converted it into an HLS format for high-quality delivery through its video player.
EX.CO supports all major protocols—RTMP, RTP, HLS—ensuring compatibility with any production environment. And because EX.CO manages the entire livestream workflow—from ingestion to playback — VentureBeat didn’t need to worry about uptime, reliability, or scale.
In short, EX.CO made the technical invisible. VentureBeat could stay focused on delivering a standout event — not wrestling with the stream behind the scenes.
A stream without a single glitch
The result? A flawless livestream. No buffering. No blackouts. No frozen frames. Just smooth, high-quality video delivered to viewers in real time.
By handling every technical detail, EX.CO freed up VentureBeat to focus on content and audience engagement. And the benefits didn’t end when the event did: high-quality stream capture means VentureBeat can repurpose footage for future content and monetization.
In fact, talks are already underway for a second livestream—this time with monetization baked in, using EX.CO’s built-in ad serving for pre-roll, mid-roll, and post-roll placements.
The future of events — and revenue
As media companies diversify revenue through subscriptions, products, and community, live events are emerging as a powerful growth channel. VentureBeat is leading by example— and with EX.CO as its partner, it's doing so without technical compromise.
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