So, you’ve written a blog post. Will anyone read it?
I know. That’s the million dollar question! You umm and ahh for hours over the content, the style, and the keywords. You put in the research, you unleash your best ideas, and then…. The wait. The uncertainty. Will this be the post that goes viral? Probably not, is the honest answer. But let’s face it, with so many blogs out there, it’s getting more difficult to grab the reader’s attention.
So what’s the key to success? It’s actually much easier than you think. Engaging website content is the answer. Ensure the reader is interested in what you’ve got to say by offering something different; something they can invest their time in. Make it useful, interactive content and you’ll have them hooked.
Did you take the poll? I’d wager you probably looked at that first, essentially proving my point. When you create interactive web content like this, you’re giving your audience a reason to stick around.
The most engaging content doesn’t need to be difficult to create either. It just needs to provide value. By creating unique, interactive content experiences, you’re able to learn about your audience, drive conversions, and optimize any future campaigns. In return, you’re providing knowledge, affirming your brand, and connecting with customers on an emotional level.
Let’s put that into practice for a minute. Imagine you sell coffee. A customer wants to buy from you but they don’t know which blend they might like best. You could easily write a few paragraphs to help them out, but wouldn’t it be so much more rewarding if they could discover the answer themselves?
Interactive content ideas like this make any web page instantly more appealing. It’s enjoyable for the reader, it’s useful for collecting data, and it also helps to sell more inventory. But essentially, it takes your blog post to a more engaging level.
It doesn’t need to be all about the hard sell either. Blog posts in their best form are educational tools, providing useful information that’s both usable and easy to understand. The trouble is, as we’ve already mentioned, a reader’s attention span just isn’t what it used to be… So think about using content experiences to make your information much easier to digest.
Are you still with me? Just checking!
Large amounts of text won’t cut it any more; I think we can agree on that. So, keep your blog posts short and snappy. Think about how to create interactive content to complement your subject matter, and whatever the objective, make it engaging, make it creative, and make it unique.
Although, with a great content experience center stage, do you even need to write that blog in the first place? It’s food for thought.
At EX.CO, the tools to create interactive content like this are free to try for the first 14 days. Put content experiences to the test and see what’s most engaging for your customers. With templates for nearly any use case you can think of, you can get up and running in minutes, and there’s no need for a developer or a designer.