February 05, 2024
There are so many iconic ads that play during the Big Game's commercial break, but here are 9 of our popular picks and how they've changed over the years. Editor’s Note: This blog post was originally published in February 2023 but has been updated. Every February in the US, the widely anticipated American Football game of the year finishes the football season with a bang. And more importantly, it's one of the few events where people actually look...
January 18, 2023
If you are a digital publisher, you need to optimize your video ad inventory for media buyers... If you are a digital publisher who produces content, it’s important that you know how to create the best possible environment that will appeal to a maximum amount of media buyers. This includes fully optimizing your video ad inventory. There are two significant parts of this video inventory...
June 22, 2022
Learn why adding personalized content to your website can dramatically increase the amount of time users spend on your site and ultimately drive sales. As a consumer, what catches your attention and keeps you scrolling on a website for longer? Is it personalized content and product recommendations that hit exactly what you’re looking for? Or maybe a personalized experience on-site that mimics the in-person sales interaction you’d have at a...
May 12, 2022
Learn how to take your content marketing efforts to the next level with unique, interactive content for your blog. So, you’ve written a blog post. Will anyone read it? I know. That’s the million dollar question! You umm and ahh for hours over the content, the style, and the keywords. You put in the research, you unleash your best ideas, and then…. The wait. The uncertainty. Will this be the post that goes...
April 26, 2022
Learn top ways to prepare your e-commerce store for success during the upcoming gift-giving holidays: Mother's Day, Father's Day & graduation season. Although pandemic restrictions have eased in many parts of the world, most consumers are still making online purchases, as COVID-19 reshaped buying behavior permanently. In fact, eMarketer predicts that worldwide e-commerce sales will surpass $7 trillion by 2025, and according to a March 2022...
