March 25, 2025
Learn all the benefits of omnichannel advertising, an approach that ensures your brand delivers a consistent, seamless experience across all platforms. When it comes to reaching customers today, we’re living in a golden age of opportunity. The list of potential touchpoints is endless: social media ads, digital out-of-home (DOOH), connected TV (CTV), mobile apps—the list goes on.
February 05, 2024
There are so many iconic ads that play during the Big Game's commercial break, but here are 9 of our popular picks and how they've changed over the years. Editor’s Note: This blog post was originally published in February 2023 but has been updated. Every February in the US, the widely anticipated American Football game of the year finishes the football season with a bang. And more importantly, it's one of the few events where people actually look...
January 18, 2023
If you are a digital publisher, you need to optimize your video ad inventory for media buyers... If you are a digital publisher who produces content, it’s important that you know how to create the best possible environment that will appeal to a maximum amount of media buyers. This includes fully optimizing your video ad inventory. There are two significant parts of this video inventory...