BlogPress Release
BlogPress Release
February 04, 2025
Video monetization is evolving, and choosing the right OVP is key to long-term success. Discover the essential strategies publishers use to evaluate platforms effectively and drive sustainable growth. For online publishers, video monetization has entered a new era of complexity and opportunity. As traditional TV advertising budgets rapidly migrate to digital channels, the pressure to quickly implement or switch online video platforms (OVPs) has never been higher. For many publishers, a single...
July 23, 2024
Learn about the “Great Video Advertising Bake-Off,” where the heat is on to find the perfect recipe for targeting success in a post-cookie world. Editor’s Note (April 2025): Since this post was originally published in July 2024, Google has made several major updates to its third-party cookie plans—most notably announcing this month that cookies will no longer be removed from Chrome. Despite this shift, the broader industry trend toward...