BlogPress Release
BlogPress Release
July 05, 2023
The Arena Group's COO Andrew Q. Kraft speaks on stage at the AdMonsters Ops Conference about how they approach video. Both the publishing and digital ad industries are in a period of massive flux, with paradigm-shifting changes occurring on what feels like a monthly basis. From the depreciation of third-party cookies to the IAB's new guidelines surrounding in-stream and out-stream video, ongoing debates about...
May 09, 2023
Learn how digital publishers are shaping the video advertising landscape and the key factors contributing to their success. Digital advertising has undergone an incredible transformation in recent years, and the rise of video advertising has played a significant role in this shift. According to a report by Statista, US digital video ad spending is expected to reach $78 billion in 2023, up from $55.34 billion just two...
February 21, 2023
Sometimes, ad tech can be pretty confusing. Here are 5 things that don't make sense about ad tech. We all know that ad tech is an ever-changing market, and it can be difficult to keep up with the latest trends. And with ad tech growth projected to increase from $438 billion in 2021 to $1 trillion in 2030, it won’t be slowing down anytime soon. As digital publishers and advertisers, understanding...
January 31, 2023
What is an RSS feed? Understand how RSS feeds work and how tapping into them can help you boost monetization on your site. If you’re a publisher or create content in the digital space, you probably know about RSS feeds. Today, RSS feeds are being used on virtually every platform and in every type of content, including blogs, videos, podcasts, and more. RSS feeds help online algorithms curate content and provide...
November 30, 2022
Learn how EX.CO recently helped a large sports publisher generate more than $1M in revenue, more engagement, and 2x more video views. According to conservative estimates, more than half of adult Americans consider themselves sports fans, with 52% of fans following the NFL, 42% following the NBA, and 31% following the MLB.
November 01, 2022
Meet our Marketing intern, Elizabeth Aminoff, who shares her experience about working at EX.CO. One of the most important experiences every student of life can have is an internship. We all know that breaking into the workforce can be challenging, as college degrees can only get a person so far in today’s world. Internships allow students to gain real-life exposure and hands-on knowledge for...
October 26, 2022
Learn how EX.CO recently helped a network of travel sites drive revenue, pageviews, and time on site through RSS feeds and premium demand. As we all know, the pandemic hit the travel industry hard. Publishers that relied on the travel industry lost revenue also because consumers simply lost interest in websites that showcased travel content.
September 13, 2022
Learn how EX.CO recently helped a leading financial news publisher drive revenue, educate consumers about financial literacy, and improve UX. Financial literacy is getting all the limelight right now, and rightfully so. There are several financial information websites and financial news publishers on the internet vying for consumer attention by providing valuable content. EX.CO had the pleasure of helping one such leading financial news...
August 29, 2022
Ad viewability can lead to billions of wasted dollars if not high enough or measured. Let's look at the top myths about viewability and break them down. Truth be told, the concept of ad viewability (and how to increase it) has been a hot topic across the advertising industry for quite some time. The metric, which refers to how visible ads on a website or mobile app are to users, can lead to billions of ad dollars wasted if not high enough or...