Recap: Leaders at The Daily Beast and Advance Local Talk News Monetization at AdMonsters Ops 2024

Recap: Leaders at The Daily Beast and Advance Local Talk News Monetization at AdMonsters Ops 2024

June 12, 2024

Executives from The Daily Beast and Advance Local discuss news monetization during a politically charged year at AdMonsters Ops 2024 in New York City. At the start of this year, the outlook for publishers was fairly bleak. GenAI was biting into valuable search business; Google was finally beginning its deprecation of third-party cookies; and the big social platforms were continuing their turn away from news. As it happened, an unlikely savior has...

How The Arena Group Boosted Engagement and Revenue with EX.CO's Video Platform

How The Arena Group Boosted Engagement and Revenue with EX.CO's Video Platform

June 06, 2024

Learn how publisher powerhouse The Arena Group boosted revenue and audience engagement with EX.CO's online video platform. The Arena Group is an online content powerhouse, home to some of the most recognizable names in digital publishing, including Men's Journal, TheStreet, Parade, and many more. Their team of award-winning journalists, storytellers, and content creators have never struggled to attract readers to their...

Recap: The Arena Group Talks Video Strategy with EX.CO at AdMonsters Ops

Recap: The Arena Group Talks Video Strategy with EX.CO at AdMonsters Ops

July 05, 2023

The Arena Group's COO Andrew Q. Kraft speaks on stage at the AdMonsters Ops Conference about how they approach video. Both the publishing and digital ad industries are in a period of massive flux, with paradigm-shifting changes occurring on what feels like a monthly basis. From the depreciation of third-party cookies to the IAB's new guidelines surrounding in-stream and out-stream video, ongoing debates about...

How a Leading Sports Publisher Generated More Than $1M with EX.CO

How a Leading Sports Publisher Generated More Than $1M with EX.CO

November 30, 2022

Learn how EX.CO recently helped a large sports publisher generate more than $1M in revenue, more engagement, and 2x more video views. According to conservative estimates, more than half of adult Americans consider themselves sports fans, with 52% of fans following the NFL, 42% following the NBA, and 31% following the MLB.

How BoardingArea Earned 27% More Global Revenue with EX.CO

How BoardingArea Earned 27% More Global Revenue with EX.CO

October 26, 2022

Learn how EX.CO recently helped a network of travel sites drive revenue, pageviews, and time on site through RSS feeds and premium demand. As we all know, the pandemic hit the travel industry hard. Publishers that relied on the travel industry lost revenue also because consumers simply lost interest in websites that showcased travel content.

How a Leading Financial News Publisher Generated 87% More Revenue with EX.CO

How a Leading Financial News Publisher Generated 87% More Revenue with EX.CO

September 13, 2022

Learn how EX.CO recently helped a leading financial news publisher drive revenue, educate consumers about financial literacy, and improve UX. Financial literacy is getting all the limelight right now, and rightfully so. There are several financial information websites and financial news publishers on the internet vying for consumer attention by providing valuable content. EX.CO had the pleasure of helping one such leading financial news...

How this CPG retailer earned 1055x their CTR benchmark with EX.CO

How this CPG retailer earned 1055x their CTR benchmark with EX.CO

March 18, 2020

A leading, global CPG company found success with data collection, segmentation and conversions using EX.CO's interactive content platform.

How a major haircare brand drove 253% brand uplift with interactive content

How a major haircare brand drove 253% brand uplift with interactive content

March 05, 2020

Drive brand uplift with interactive content. Learn how this brand used interactive content to promote its products to the right people at the right time.

Long Form Isn't Dead: Here's Why

Long Form Isn't Dead: Here's Why

February 06, 2020

Today’s consumer consumption habits must shape tomorrow’s long-form content. How journalists can use interactive content to promote audience interaction.

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