How to Spot (and Fix) Unfair Video Auctions in CTV, DOOH, and the Open Web

How to Spot (and Fix) Unfair Video Auctions in CTV, DOOH, and the Open Web

April 08, 2025

Explore what makes a digital video auction truly fair and how media owners can assess whether an online video platform or ad server is offering transparency and equity in bidding. With an abundance of ad inventory across platforms today, video has emerged as the premium format commanding the highest CPMs and engagement rates. As ad dollars shift from traditional television to digital video—including the open web, connected TV (CTV), and digital out-of-home (DOOH)—ensuring...

Top 5 Benefits of an Omnichannel Advertising Strategy

Top 5 Benefits of an Omnichannel Advertising Strategy

March 25, 2025

Learn all the benefits of omnichannel advertising, an approach that ensures your brand delivers a consistent, seamless experience across all platforms. When it comes to reaching customers today, we’re living in a golden age of opportunity. The list of potential touchpoints is endless: social media ads, digital out-of-home (DOOH), connected TV (CTV), mobile apps—the list goes on.

Closing the CTV Advertising Gap: How AI and Machine Learning Unlock $47 Billion in Revenue

Closing the CTV Advertising Gap: How AI and Machine Learning Unlock $47 Billion in Revenue

February 27, 2025

While CTV's potential is clear, several fundamental technical and operational challenges are preventing media owners from fully capitalizing on this opportunity. Learn more. In the early 2000s, the term "cord-cutting" entered the lexicon, referring to the at-the-time novel phenomenon of people ditching their cable TV subscriptions for direct-to-consumer (DTC) streaming services. The wave that started back then has never crested: dependably and in increasing numbers,...

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