BlogPress Release
BlogPress Release
May 13, 2025
Here are five strategies to help publishers, media groups, brands, and agencies stay ahead this year, no matter what the economy throws our way. The global economy isn’t just rocky—it’s full-on unpredictable. Between shifting tariffs, political unrest, supply chain strain, and fluctuating consumer confidence, 2025 is testing even the most seasoned media professionals. Ad budgets are being watched like a hawk, teams are running leaner, and...
April 29, 2025
Learn how we’re seeing and shaping machine learning as it transforms the media and publishing space. Not as a gimmick but as a force arriving during a time of need. “Look to my coming at first light on the fifth day. At dawn, look to the East.”
April 15, 2025
Watch this video from CTV Connect when EX.CO's Chief Business Officer, Paul Jelinek, described the 4 key components of our ad server for media companies. The future of video advertising is unfolding faster than ever—and it’s multiscreen by default.
April 08, 2025
Explore what makes a digital video auction truly fair and how media owners can assess whether an online video platform or ad server is offering transparency and equity in bidding. With an abundance of ad inventory across platforms today, video has emerged as the premium format commanding the highest CPMs and engagement rates. As ad dollars shift from traditional television to digital video—including the open web, connected TV (CTV), and digital out-of-home (DOOH)—ensuring...
March 25, 2025
Learn all the benefits of omnichannel advertising, an approach that ensures your brand delivers a consistent, seamless experience across all platforms. When it comes to reaching customers today, we’re living in a golden age of opportunity. The list of potential touchpoints is endless: social media ads, digital out-of-home (DOOH), connected TV (CTV), mobile apps—the list goes on.
February 27, 2025
While CTV's potential is clear, several fundamental technical and operational challenges are preventing media owners from fully capitalizing on this opportunity. Learn more. In the early 2000s, the term "cord-cutting" entered the lexicon, referring to the at-the-time novel phenomenon of people ditching their cable TV subscriptions for direct-to-consumer (DTC) streaming services. The wave that started back then has never crested: dependably and in increasing numbers,...